Your routine
This is an Invisible Serum
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5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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davines
This is an Invisible Serum
Your ritual begins with the right choice.
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The haircare focus
This is an Invisible Serum
Anti-frizz serum for soft, tousled texture
Explore our ingredient glossarydavines
The formula, explained.
The ingredients behind this formula—and what they bring to your hair and scalp.
Castor oil
Powered by a blend of hydrating and smoothing agents like castor oil, glycerin, and Copernicia Cerifera (Carnauba) Wax for natural hold.
Styling polymers
Helps give the formula structure and supports its styling finish.
Plant waxes
Powered by a blend of hydrating and smoothing agents like castor oil, glycerin, and Copernicia Cerifera (Carnauba) Wax for natural hold.
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
Your ritual,
from root to tip.
Select a routine step to see where that product belongs. Tap the illustration to explore each area.
Where to apply
This is an Invisible Serum
Application guidance
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Build your routine
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Explore the product directions and our recommended pairings below.
Choose the steps your hair needs. Follow each product’s directions.
Made to work together
Pairs beautifully.
Your routine
davinesThis is a Curl Building Serum
Anti-frizz serum for soft, tousled texture.
Worth knowing
The finer details.
A closer look at your hair, your routine and what goes into the formula.
This is an Invisible Serum
Anti-frizz serum for soft, tousled texture
A lightweight, leave-in serum that tames frizz while adding subtle shine and definition. Ideal for creating a satiny, lived-in finish with flexible control and separation. Perfect for smoothing flyaways or enhancing texture without stiffness.
Recommended for:
- All hair types seeking light styling control
- Frizz-prone hair
- Tousled, casual, or undone looks
Benefits:
- Anti-frizz control with soft texture
- Light hold with natural shine
- Defines and separates without stiffness
- Leaves hair looking soft and lived-in
How to use:
- Apply a small amount to dry hair and style as desired
- Can also be used on damp hair before blow-drying
Loshen & Crem’s recommendation:
For a perfectly defined yet touchable style, pair This is an Invisible Serum with This is a Curl Gel Oil for added curl hold and bounce, or layer it over This is a Curl Building Serum for frizz-free, soft-textured finish on curls and waves.
Ingredients:
Powered by a blend of hydrating and smoothing agents like castor oil, glycerin, and Copernicia Cerifera (Carnauba) Wax for natural hold. Free from parabens and added colorants.
Full INCI list:
Aqua / Water / Eau, Ricinus Communis Seed Oil / Ricinus Communis (Castor) Seed Oil, Caprylic/Capric Triglyceride, Glycerin, VP/VA Copolymer, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydrogenated Polydecene, PEG-40 Hydrogenated Castor Oil, Octyldodecanol, Benzyl Alcohol, Parfum / Fragrance, Sodium Benzoate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydrogenated Castor Oil, Tocopherol, Sodium Phytate, Linalool, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Limonene
How to use
- Apply: Apply a small amount to dry hair and style as desired
- Dry and style: Can also be used on damp hair before blow-drying
Full Ingredient List
Shipping
For delivery and return information, view our policy.
Castor oil
Powered by a blend of hydrating and smoothing agents like castor oil, glycerin, and Copernicia Cerifera (Carnauba) Wax for natural hold.
Styling polymers
Helps give the formula structure and supports its styling finish.
Plant waxes
Powered by a blend of hydrating and smoothing agents like castor oil, glycerin, and Copernicia Cerifera (Carnauba) Wax for natural hold.
Glycerin
Powered by a blend of hydrating and smoothing agents like castor oil, glycerin, and Copernicia Cerifera (Carnauba) Wax for natural hold.
Curious about your ingredients?
Explore La Matière
A little guidance. A more considered routine.
Your hair.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your hair and scalp
Tell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore davines.
Find your place to begin.
Discover This is an Invisible Serum at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
A little care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. A little reminder, with your team still in reach.