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LOVE Smoothing Shampoo
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LOVE Smoothing Shampoo
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The haircare focus
LOVE Smoothing Shampoo
Smoothing shampoo for coarse or frizzy hair
Explore our ingredient glossarydavines
The formula, explained.
The ingredients behind this formula—and what they bring to your hair and scalp.
Olive
Minuta olive extract – rich in fatty acids and vitamins to boost shine and elasticity
Panthenol · provitamin B5
Panthenol – provides hydration and strength
Glycerin
A humectant that helps attract and retain moisture in the formula’s care step.
Ingredient imagery is illustrative. Explore the full ingredient list below.
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Where to apply
LOVE Smoothing Shampoo
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Made to work together
Pairs beautifully.
Smoothing shampoo for coarse or frizzy hair.
Worth knowing
The finer details.
A closer look at your hair, your routine and what goes into the formula.
LOVE Smoothing Shampoo
Smoothing shampoo for coarse or frizzy hair
A rich, foaming shampoo that gently cleanses while taming frizz and enhancing softness. Ideal for coarse, unruly, or textured hair, this creamy formula is infused with Minuta olive extract—a Slow Food Presidium ingredient from Sicily—rich in fatty acids and vitamins that help restore shine, softness, and elasticity. With each wash, hair becomes more manageable, silky, and smooth.
Recommended for:
- Coarse or frizzy hair
- Hair needing softness and control
- Daily care for textured or thick hair
Benefits:
- Gently cleanses without stripping
- Smooths, softens, and detangles
- Reduces frizz and adds shine
- Helps restore elasticity
- Powered by sustainably sourced olive extract
How to use:
- Apply to wet hair
- Massage gently from scalp to ends
- Rinse and repeat if necessary
- Follow with LOVE Smoothing Conditioner
Loshen & Crem’s recommendation:
Pair this shampoo with the LOVE Conditioner and LOVE Hair Smoother to complete your taming ritual. Perfect before blow-drying or air-drying textured strands that need discipline and softness.
Ingredients:
- Minuta olive extract – rich in fatty acids and vitamins to boost shine and elasticity
- Panthenol – provides hydration and strength
- Cocamidopropyl betaine – a mild cleanser derived from coconut
Aqua / Water / Eau, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Alaninate, Decyl Glucoside, Parfum (Fragrance), Glycerin, Benzyl Alcohol, Glycol Distearate, Sodium Benzoate, Lactic Acid, Inulin, Sodium Gluconate, Guar Hydroxypropyltrimonium Chloride, Coco-Glucoside, Pyrus Malus (Apple) Fruit Extract, Cellulose, Cellulose Gum, Glyceryl Oleate, Glyceryl Stearate, Citric Acid, Potassium Sorbate, CI 60730 (Ext. Violet 2), CI 19140 (Yellow 5), CI 61570 (Green 5), Linalyl Acetate, Limonene, Hexyl Cinnamal, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Terpineol.
The product information listed here may be subject to change. Always refer to the product packaging for the most up-to-date ingredient list.
Original Formula:
Aqua / Water / Eau, Disodium Laureth Sulfosuccinate, Glycerin, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Coco-Glucoside, Parfum / Fragrance, Glyceryl Oleate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Lauryl Sulfoacetate, Panthenol, Benzyl Alcohol, Phenethyl Benzoate, Sodium Methyl 2-Sulfolaurate, Coconut Acid, Glycol Distearate, Sodium Methyl Isethionate, Sodium Benzoate, Dicaprylyl Ether, Lauryl Alcohol, Lauric Acid, Polyquaternium-7, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Isethionate, Amodimethicone/Silsesquioxane Copolymer, Olea Europaea Fruit Extract / Olea Europaea (Olive) Fruit Extract, Tetrasodium Glutamate Diacetate, Disodium 2-Sulfolaurate, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Sodium Laurate, Trideceth-5, Glyceryl Stearate, Limonene, CI 60730 / Ext. Violet 2, CI 19140 / Yellow 5, CI 61570 / Green 5.
Shipping Notice:
A quick note: The 1000 ml size has a bit more weight to it, so it ships with standard delivery only. Express options won’t apply, but it will make its way to you with the same care and attention.
How to use
- Apply: Apply to wet hair
- Massage: Massage gently from scalp to ends
- Repeat if needed: Rinse and repeat if necessary
- Apply: Follow with LOVE Smoothing Conditioner
Full Ingredient List
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Olive
Minuta olive extract – rich in fatty acids and vitamins to boost shine and elasticity
Panthenol · provitamin B5
Panthenol – provides hydration and strength
Glycerin
A humectant that helps attract and retain moisture in the formula’s care step.
Conditioning silicones
Adds slip and a smoother feel, helping the formula spread through the hair.
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A little guidance. A more considered routine.
Your hair.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your hair and scalp
Tell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore davines.
Find your place to begin.
Discover LOVE Smoothing Shampoo at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
A little care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. A little reminder, with your team still in reach.