Your routine
COOLADew Good Illuminating Serum SPF30
Why it fits
A silky, lightweight serum that leaves the skin looking instantly dewy, hydrated, and radiant while delivering weightless SPF 30 protection.
COOLA Organic Sunless Gradual Face Serum
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Explore La Crem rewardsA lightweight face tanning serum designed to build a natural-looking radiance gradually while helping skin feel smooth, hydrated, and refreshed.
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5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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Selected with care.
COOLA
Organic Sunless Gradual Face Serum
Your ritual begins with the right choice.
$81.00 CAD
Taxes calculated at checkout.
The skincare focus
COOLA Organic Sunless Gradual Face Serum
A lightweight face tanning serum designed to build a natural-looking radiance gradually while helping skin feel smooth, hydrated, and refreshed.
Explore our ingredient glossaryCOOLA
The formula, explained.
The ingredients behind this formula—and what they bring to your skin.
Dihydroxyacetone
Develops a gradual, natural-looking tan on the skin.
Argan Oil
Helps nourish and soften the skin.
Sodium Hyaluronate
Helps attract moisture for a smoother, more hydrated feel.
Ingredient imagery is illustrative. Explore the full ingredient list below.
Made to work together
Pairs beautifully.
Explore another step in your face-care routine.
Your routine
OsmosisQuench Moisturizer
Why it fits
Prep your skin with the best daily moisturizer that delivers light, soothing hydration with a refreshing citrus scent. This natural moisturizer for dry skin features jojoba seed oil, lemon oil, and hyaluronic acid to hydrate your skin and help support the skin's barrier.
Worth knowing
The finer details.
A closer look at your skin, your routine and what goes into the formula.
COOLA Organic Sunless Gradual Face Serum
A lightweight face tanning serum designed to build a natural-looking radiance gradually while helping skin feel smooth, hydrated, and refreshed. This daily-use formula combines sunless tanning actives with skincare-inspired ingredients like Argan Oil, Hyaluronic Acid, Vitamin C, and plant stem cell cultures to support softness, moisture, and a healthy-looking glow. The result is a streak-free, transfer-resistant tan that develops subtly and beautifully over time.
Benefits
- Builds a gradual, natural-looking facial tan
- Helps skin feel smooth, hydrated, and comfortable
- Streak-free and transfer-resistant
- Can be used alone or mixed with moisturizer
- Helps support a fresh, radiant-looking complexion
- 71%+ certified organic ingredients
- 99%+ natural ingredients
- Vegan and reef-friendly
How to use
- Dispense a small amount into the palm of the hand and spread evenly onto clean, dry skin
- For a more gradual tan, mix 2 to 3 drops into your daily moisturizer and apply evenly
- Allow 2 to 4 hours for the tan to fully develop
- Reapply as needed to build or maintain colour
- For best results, exfoliate regularly and moisturize daily
- This product does not contain sunscreen and does not protect against sunburn
Full Ingredient List
Water (Aqua), Propanediol, Dihydroxyacetone, Glycerin, Aloe Barbadensis Leaf Juice Powder*, Heptyl Undecylenate, Argan Oil, Polyglyceryl-6 Esters, Centella Asiatica Meristem Cell Culture, Hydrolyzed Algin, Caprylic/Capric Glycerides Polyglycerin-10 Esters, Sodium Hyaluronate, Chlorella Vulgaris Extract, Hibiscus Sabdariffa Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Ascorbyl Palmitate, Vitis Vinifera (Grape) Seed Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil*, Cetearyl Glucoside, Alcohol Denat.**, Maris Aqua, Polyglyceryl-4 Caprate, Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Fragrance, Gluconolactone, Potassium Sorbate, Sodium Benzoate.
*ingredients from organic farming
**made using organic ingredients
Shipping & returns
For delivery and return information, view our policy.
A lightweight face tanning serum designed to build a natural-looking radiance gradually while helping skin feel smooth, hydrated, and refreshed. This daily-use formula combines sunless tanning actives with skincare-inspired ingredients like Argan Oil, Hyaluronic Acid, Vitamin C, and plant stem cell cultures to support softness, moisture, and a healthy-looking glow. The result is a streak-free, transfer-resistant tan that develops subtly and beautifully over time.
Recommended for:
- All skin types
- Anyone looking for a gradual face self-tan
- Dull or tired-looking skin
- Those wanting a buildable glow with skincare benefits
- Daily use on its own or mixed into moisturizer
Benefits:
- Builds a gradual, natural-looking facial tan
- Helps skin feel smooth, hydrated, and comfortable
- Streak-free and transfer-resistant
- Can be used alone or mixed with moisturizer
- Helps support a fresh, radiant-looking complexion
- 71%+ certified organic ingredients
- 99%+ natural ingredients
- Vegan and reef-friendly
How to Use:
- Dispense a small amount into the palm of the hand and spread evenly onto clean, dry skin
- For a more gradual tan, mix 2 to 3 drops into your daily moisturizer and apply evenly
- Allow 2 to 4 hours for the tan to fully develop
- Reapply as needed to build or maintain colour
- For best results, exfoliate regularly and moisturize daily
- This product does not contain sunscreen and does not protect against sunburn
Loshen & Crem’s Recommendation:
This is a beautiful option for anyone who wants a soft, healthy-looking facial glow without the commitment of a deeper self-tan. The serum texture makes it especially easy to work into an existing routine, whether applied directly or mixed into moisturizer for a more subtle result. A lovely choice for keeping the complexion looking fresh, even, and radiant year-round.
Ingredients:
Key Ingredients:
- Dihydroxyacetone: Develops a gradual, natural-looking tan on the skin.
- Argan Oil: Helps nourish and soften the skin.
- Sodium Hyaluronate: Helps attract moisture for a smoother, more hydrated feel.
- Centella Asiatica Meristem Cell Culture: Helps support a smoother, healthier-looking complexion.
- Hibiscus Extract: Helps support radiance and softness.
- Chamomile Extract: Helps comfort the skin.
- Ascorbyl Palmitate: Provides antioxidant support.
- Aloe Vera: Helps hydrate and soothe.
Full Ingredients List:
Water (Aqua), Propanediol, Dihydroxyacetone, Glycerin, Aloe Barbadensis Leaf Juice Powder*, Heptyl Undecylenate, Argan Oil, Polyglyceryl-6 Esters, Centella Asiatica Meristem Cell Culture, Hydrolyzed Algin, Caprylic/Capric Glycerides Polyglycerin-10 Esters, Sodium Hyaluronate, Chlorella Vulgaris Extract, Hibiscus Sabdariffa Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Ascorbyl Palmitate, Vitis Vinifera (Grape) Seed Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil*, Cetearyl Glucoside, Alcohol Denat.**, Maris Aqua, Polyglyceryl-4 Caprate, Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Fragrance, Gluconolactone, Potassium Sorbate, Sodium Benzoate.
*ingredients from organic farming
**made using organic ingredients
The care behind your order
From our boutique.
To your door.
A few helpful details, before your next delivery.
Track your order01 · Across Canada
A good thing, on its way.
$149+Free Regular shipping
$249+Free Priority shipping
CAD · After discounts, before taxes and shipping. Conditions and product exclusions apply.
Canada & U.S. delivery details02 · Close to home
Collect in Edmonton.
Choose pickup at checkout when available. We’ll let you know when your order is ready.
Speak with our boutique03 · Care you can count on
Here after checkout, too.
Request an eligible return within 30 days. Items must be unopened, unused and in their original packaging. Final-sale exclusions apply.
Returns & order support
Dihydroxyacetone
Develops a gradual, natural-looking tan on the skin.
Argan Oil
Helps nourish and soften the skin.
Sodium Hyaluronate
Helps attract moisture for a smoother, more hydrated feel.
Centella Asiatica Meristem Cell Culture
Helps support a smoother, healthier-looking complexion.
Hibiscus Extract
Helps support radiance and softness.
Chamomile Extract
Helps comfort the skin.
Ascorbyl Palmitate
Provides antioxidant support.
Aloe Vera
Helps hydrate and soothe.
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Your skin.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your skin, the products you already use and the questions on your mind with one of our facialists.
Book a consultation Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your skin
Take our skin questionnaire for a thoughtful starting point, then speak with us if you’d like to explore your recommendations.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore COOLA.
Find your place to begin.
Discover COOLA Organic Sunless Gradual Face Serum at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the COOLA collection online across Canada, or speak with our facialists about how this formula fits into the products you already use.
Care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.