Your routine
This is a Strong Moulding Clay
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Boutique details
Your Edmonton boutique.
5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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davines
This is a Strong Moulding Clay
Your ritual begins with the right choice.
$46.00 CAD
Taxes calculated at checkout.
The haircare focus
This is a Strong Moulding Clay
Matte styling clay with strong hold and humidity resistance
Explore our ingredient glossarydavines
The formula, explained.
The ingredients behind this formula—and what they bring to your hair and scalp.
Castor oil
Helps soften and condition the surface for a smoother, more supple feel.
Kaolin clay
A mineral powder used for its absorbent properties.
Plant waxes
Helps give the formula structure and supports its styling finish.
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
Your ritual,
from root to tip.
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Where to apply
This is a Strong Moulding Clay
Application guidance
Tap an area to explore. Check the full product directions before applying.
Explore the product directions and our recommended pairings below.
Choose the steps your hair needs. Follow each product’s directions.
Made to work together
Pairs beautifully.
Your routine
davinesThis is a Sea Salt Spray
Matte styling clay with strong hold and humidity resistance.
Worth knowing
The finer details.
A closer look at your hair, your routine and what goes into the formula.
This is a Strong Moulding Clay
Matte styling clay with strong hold and humidity resistance
A matte-finish styling clay that delivers long-lasting, high-hold control without stickiness or shine. Ideal for structured looks that defy frizz, humidity, and gravity—while keeping a natural, dry texture.
Recommended for:
- Matte hairstyles with strong definition
- Short to medium hair needing durable hold
- Frizz- and humidity-prone styles
Benefits:
- Strong, long-lasting hold with a matte finish
- Humidity and moisture resistant
- Adds texture, grip, and control without greasiness
- Ideal for structured, bold styling
How to use:
- Warm a small amount between hands
- Apply to dry hair and mold into shape
- Reapply as needed for extra texture or control
Loshen & Crem’s recommendation:
Perfect as a finishing product after prepping hair with This is a Volume Boosting Mousse or This is a Sea Salt Spray. For enhanced definition, layer with This is a Dry Wax on the ends or flyaways.
Ingredients:
Formulated with Davines' signature "factors" to optimize texture, memory, and performance, while resisting environmental stressors like humidity.
Full INCI list:
Ricinus Communis Seed Oil / Ricinus Communis (Castor) Seed Oil, Kaolin, Propylene Glycol, Cera Alba / Beeswax / Cire d’Abeille, Laureth-4, Isohexadecane, Glyceryl Stearate, Bentonite, Ceresin, Isopropyl Myristate, Hydrogenated Castor Oil, Isopropyl Palmitate, Parfum / Fragrance, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire de Carnauba, PPG-15 Stearyl Ether, Linalool, Limonene, Caramel
How to use
- Apply: Warm a small amount between hands
- Apply: Apply to dry hair and mold into shape
- Apply: Reapply as needed for extra texture or control
Full Ingredient List
Shipping
For delivery and return information, view our policy.
Castor oil
Helps soften and condition the surface for a smoother, more supple feel.
Kaolin clay
A mineral powder used for its absorbent properties.
Plant waxes
Helps give the formula structure and supports its styling finish.
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Your hair.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your hair and scalp
Tell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore davines.
Find your place to begin.
Discover This is a Strong Moulding Clay at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
Care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.