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Explore La Crem rewardsMedium hold styling paste with a natural finishDavines This Is A Medium-Hold Pliable Paste offers controlled, versatile styling while maintaining the natural shine and movement of the hair. With a flexible texture that never feels stiff or sticky, it delivers long-lasting hold with a soft, touchable finish.
Discover the formula & ingredientsPickup in Edmonton
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5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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The haircare focus
Medium hold styling paste with a natural finishDavines This Is A Medium-Hold Pliable Paste offers controlled, versatile styling while maintaining the natural shine and movement of the hair. With a flexible texture that never feels stiff or sticky, it delivers long-lasting hold with a soft, touchable finish.
Explore our ingredient glossarydavines
The ingredients behind this formula—and what they bring to your hair and scalp.
Styling polymers
Helps give the formula structure and supports its styling finish.
Castor oil
Helps soften and condition the surface for a smoother, more supple feel.
Plant waxes
Helps give the formula structure and supports its styling finish.
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
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This Is A Medium Hold Pliable Paste
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Explore the product directions and our recommended pairings below.
Choose the steps your hair needs. Follow each product’s directions.
Made to work together

Your routine
Medium hold styling paste with a natural finishDavines This Is A Medium-Hold Pliable Paste offers controlled, versatile styling while maintaining the natural shine and movement of the hair.
Worth knowing
A closer look at your hair, your routine and what goes into the formula.
Medium hold styling paste with a natural finish
Davines This Is A Medium-Hold Pliable Paste offers controlled, versatile styling while maintaining the natural shine and movement of the hair. With a flexible texture that never feels stiff or sticky, it delivers long-lasting hold with a soft, touchable finish.
Use on dry hair for subtle texture and definition, or on damp hair to enhance movement and shape before heat styling. For added volume, pair with This Is A Volume Boosting Mousse at the roots, then finish with pliable paste for control and polish.
More Inside’s “factors” are active complexes designed to enhance styling function, delivering moisture, elasticity, and anti-flaking performance for healthy-looking hair.
Full INCI list:
Aqua / Water / Eau, Propylene Glycol, VP/VA Copolymer, Isohexadecane, Ozokerite, Hydrogenated Castor Oil, Ceteareth-20, Oleth-5, Ceteareth-2, Ricinus Communis Seed Oil / Ricinus Communis (Castor) Seed Oil, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Parfum / Fragrance, Ethylhexyl Methoxycinnamate, Polyacrylamide, Caprylyl Glycol, Benzyl Alcohol, C13-14 Isoalkane, PEG-45M, PPG-15 Stearyl Ether, Caprylhydroxamic Acid, Glycerin, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Laureth-7, Linalool, Limonene, Phenoxyethanol, Citric Acid, Silica.
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Helps give the formula structure and supports its styling finish.
Helps soften and condition the surface for a smoother, more supple feel.
Helps give the formula structure and supports its styling finish.
A mineral ingredient that contributes texture and absorbency.
Curious about your ingredients?
Explore La Matière
A little guidance. A more considered routine.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.The care behind your care
From your first question to your next replenishment, there’s a real person here to help.
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our teamTell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting pointA question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Discover This Is A Medium Hold Pliable Paste at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
A little care, to keep.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. A little reminder, with your team still in reach.