Panthenol · provitamin B5
Helps maintain moisture and leaves the surface feeling soft and conditioned.

Skincare Boutique & Facial Institute
Skincare Boutique & Facial Institute
Book Your AppointmentCountry
Language
Suggestions


Tax excluded. Shipping calculated at checkout
Your ritual, rewarded. Choose your La Crem tier to estimate your points.
Estimated on eligible spend before tax, shipping and discounts. Your account confirms the final balance.
Explore La Crem rewardsDavines Alchemic Shampoo Chocolate is a colour-enhancing shampoo designed for dark brown and black hair. Created to intensify and illuminate natural or colour-treated brunette shades, this shampoo helps refresh chocolate reflections while keeping hair colour looking rich, vibrant, and luminous.
Discover the formula & ingredientsPickup in Edmonton
Usually ready in 24 hours
5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
Wait for your ready-for-pickup email before visiting.
Visit the boutiqueA little haircare guidance?
Let’s talk about your hair, your scalp and what belongs in your routine.
From our boutique to your door
Selected with care.
davines
Your ritual begins with the right choice.
$42.00 CAD
Taxes calculated at checkout.
The haircare focus
Davines Alchemic Shampoo Chocolate is a colour-enhancing shampoo designed for dark brown and black hair. Created to intensify and illuminate natural or colour-treated brunette shades, this shampoo helps refresh chocolate reflections while keeping hair colour looking rich, vibrant, and luminous.
Explore our ingredient glossarydavines
The ingredients behind this formula—and what they bring to your hair and scalp.
Panthenol · provitamin B5
Helps maintain moisture and leaves the surface feeling soft and conditioned.
Glycerin
A humectant that helps attract and retain moisture in the formula’s care step.
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
Select a routine step to see where that product belongs. Tap the illustration to explore each area.
Select a step. The illustration and product guidance will update together.
Davines Alchemic Shampoo Chocolate
Tap an area to explore. Check the full product directions before applying.
Explore the product directions and our recommended pairings below.
Choose the steps your hair needs. Follow each product’s directions.
Made to work together
Let’s build a routine around this formula.
Ask our team for a pairingDavines Alchemic Shampoo Chocolate is a colour-enhancing shampoo designed for dark brown and black hair.
Worth knowing
A closer look at your hair, your routine and what goes into the formula.
Davines Alchemic Shampoo Chocolate is a colour-enhancing shampoo designed for dark brown and black hair. Created to intensify and illuminate natural or colour-treated brunette shades, this shampoo helps refresh chocolate reflections while keeping hair colour looking rich, vibrant, and luminous.
Formulated with direct pigments that deposit colour without an activator, Alchemic Shampoo Chocolate helps enhance depth and dimension between salon visits. Enriched with panthenol, the formula gently cleanses while supporting shine, hydration, and a softer-looking finish.
Ideal for dark brown, deep brunette, and black hair tones, this shampoo helps colour look brighter, more polished, and beautifully refreshed.
We recommend Davines Alchemic Shampoo Chocolate for clients with dark brown, deep brunette, or black hair who want to keep their colour looking rich, glossy, and dimensional between salon visits.
This is a beautiful option when brunette hair starts to look dull, flat, or less vibrant. Use it as part of your maintenance routine, alternating with your regular shampoo depending on how much colour refresh your hair needs. For the most complete result, pair it with Alchemic Conditioner Chocolate.
Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Panthenol, Sodium Cocoyl Glycinate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Benzyl Alcohol, Sodium Chloride, Parfum / Fragrance, Polysorbate 20, Polyester-37, Sodium Benzoate, Sodium PCA, Polyquaternium-10, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Basic Brown 16, Basic Blue 99, Acid Violet 43, Basic Red 76, Basic Yellow 57, Basic Brown 17.
For delivery and return information, view our policy.
Helps maintain moisture and leaves the surface feeling soft and conditioned.
A humectant that helps attract and retain moisture in the formula’s care step.
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.The care behind your care
From your first question to your next replenishment, there’s a real person here to help.
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our teamTell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting pointA question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Discover Davines Alchemic Shampoo Chocolate at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
Care, to keep.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.
Curious about…