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Volume & Hydrate Shampoo

Regular price $72.00 CADAfterpay

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The Volume & Hydrate Shampoo is a sophisticated, gel-based cleanser engineered to transform thin, dehydrated, or curly hair into its most voluminous and healthy state. This sulfate-free formula utilizes cutting-edge film-forming technology to wrap each hair fiber in a weightless, protective layer, physically thickening the hair’s diameter without adding heavy residue or stiffness.

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Boutique details

Your Edmonton boutique.

5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada

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Illustration: Aquaflex™ XL-30

The haircare focus

Volume & Hydrate Shampoo

The Volume & Hydrate Shampoo is a sophisticated, gel-based cleanser engineered to transform thin, dehydrated, or curly hair into its most voluminous and healthy state. This sulfate-free formula utilizes cutting-edge film-forming technology to wrap each hair fiber in a weightless, protective layer, physically thickening the hair’s diameter without adding heavy residue or stiffness.

Explore our ingredient glossary

Fiona Franchimon

The formula, explained.

The ingredients behind this formula—and what they bring to your hair and scalp.

Illustration: Aquaflex™ XL-30

Aquaflex™ XL-30

A premium volume-builder that strengthens the hair and provides long-lasting moisture.

Ingredient imagery is illustrative. Explore the full ingredient list below.

The hair & scalp edit

Your ritual,
from root to tip.

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Where to apply

Volume & Hydrate Shampoo

Delicate illustration of hair from the crown to the ends.

Application guidance

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Tap an area to explore. Check the full product directions before applying.

Explore the product directions and our recommended pairings below.

Choose the steps your hair needs. Follow each product’s directions.

Made to work together

Pairs beautifully.

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Let’s build a routine around this formula.

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The Volume & Hydrate Shampoo is a sophisticated, gel-based cleanser engineered to transform thin, dehydrated, or curly hair into its most voluminous and healthy state.

Worth knowing

The finer details.

A closer look at your hair, your routine and what goes into the formula.

Volume & Hydrate Shampoo

The Volume & Hydrate Shampoo is a sophisticated, gel-based cleanser engineered to transform thin, dehydrated, or curly hair into its most voluminous and healthy state. This sulfate-free formula utilizes cutting-edge film-forming technology to wrap each hair fiber in a weightless, protective layer, physically thickening the hair’s diameter without adding heavy residue or stiffness.

Powered by the premium active Aquaflex™ XL-30, this shampoo delivers an immediate "moisture boost" while providing exceptional curl retention—even in high-humidity environments. With a perfectly calibrated pH of 5.19, it ensures a deep, refreshing cleanse that supports scalp health and strengthens the hair architecture from root to tip.

Recommended for:
  • Fine, thin, or flat hair in need of immediate structural lift
  • Curly or wavy hair textures requiring hydration and curl definition
  • Dehydrated hair that feels brittle or "weightless" in an unhealthy way
  • Clients seeking a deep cleanse that provides a "firm hold" for styling
Benefits:
  • Extreme Weightless Volume: Physically thickens hair through an advanced, invisible film layer.
  • Deeply Cleansing: Effectively removes impurities and buildup without stripping essential moisture.
  • Humidity Resilience: Provides superior curl retention and frizz control in challenging climates.
  • Intensive Hydration: Delivers a moisture "surge" that visibly improves hair texture and shine.
  • pH Balanced (5.19): Optimized to maintain the scalp's natural barrier and promote hair resilience.
How to use:
  • Apply: Massage a small amount into wet hair, focusing on the scalp and the base of the hair.
  • Activate: Allow the gel-based formula to emulsify into a rich, sulfate-free lather.
  • Rinse: Rinse thoroughly with lukewarm water.
  • Regimen: For maximum structural results and hydration, follow with the Fiona Franchimon Volume & Hydrate Conditioner.
Loshen & Crem’s recommendation:

We recommend the Volume & Hydrate Shampoo because it resolves this contradiction. The use of Aquaflex™ XL-30 acts like a "hyaluronic acid for hair," providing plumpness and bounce simultaneously. It is the essential first step for our clients who want their hair to feel "prestigious"—full of life, movement, and a healthy, natural glow.

The Signature Scent:

 Bois D’Or Enjoy the signature Bois D’Or fragrance—a refined, warm scent inspired by the French Riviera, featuring notes of forest berries, white jasmine, patchouli, and crisp amber.

Free From: Sulfates, SLS/SLES, Silicones, Parabens, Gluten, and Microplastics (100% Vegan & Cruelty-Free).

Ingredients:
  • Aquaflex™ XL-30: A premium volume-builder that strengthens the hair and provides long-lasting moisture.
  • Provitamin B5 (Panthenol): Deeply hydrates and improves the elasticity of the hair fiber.
  • Arginine HCL & Sodium PCA: Essential amino acids and humectants that repair hair and support scalp vitality.
  • Lactic Acid: Helps to gently exfoliate the scalp and smooth the hair cuticle for enhanced shine.

Full INCI List: Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, PEG-150 Distearate, Sodium Cocoyl Isethionate, Panthenol, Arginine HCL, Sodium PCA, Betaine, Sodium Methyl Cocoyl Taurate, Lactic Acid, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Polyimide-1, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Parfum.

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Personal guidance from the Loshen boutique.

Expert guidance. A considered routine.

Your hair.
Our attention.

Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.

Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.

Ask our team Just a product question? Ask us.
Personal guidance, in Edmonton or online.

The care behind your care

A place in your routine.
A team in your corner.

From your first question to your next replenishment, there’s a real person here to help.

01 Make sense of what you already use

You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.

Ask our team
02 Get to know your hair and scalp

Tell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.

Find your starting point
03 Keep the conversation going

A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.

We’re here to help

From our Edmonton boutique

Explore Fiona Franchimon.
Find your place to begin.

Discover Volume & Hydrate Shampoo at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the Fiona Franchimon collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.

Care, to keep.

Your ritual, beautifully noted.

The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.

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