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This is a Texturizing Serum
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Explore La Crem rewardsLightweight serum for soft texture and light hold
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Boutique details
Your Edmonton boutique.
5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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davines
This is a Texturizing Serum
Your ritual begins with the right choice.
$37.00 CAD
Taxes calculated at checkout.
The haircare focus
This is a Texturizing Serum
Lightweight serum for soft texture and light hold
Explore our ingredient glossarydavines
The formula, explained.
The ingredients behind this formula—and what they bring to your hair and scalp.
Styling polymers
Helps give the formula structure and supports its styling finish.
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
Your ritual,
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Where to apply
This is a Texturizing Serum
Application guidance
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Explore the product directions and our recommended pairings below.
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Made to work together
Pairs beautifully.
Your routine
davinesThis is a Medium Hold Finishing Gum
Lightweight serum for soft texture and light hold.
Worth knowing
The finer details.
A closer look at your hair, your routine and what goes into the formula.
This is a Texturizing Serum
Lightweight serum for soft texture and light hold
A lightweight, buildable serum that gives hair soft definition and a touch of hold without weighing it down. Ideal for creating effortless texture or layering with other Davines styling products for added versatility.
Recommended for:
- Soft, touchable texture with light control
- Air-dried or heat-styled looks
- Styling without stiffness or buildup
Benefits:
- Gives a lightweight texture with a subtle hold
- Softens and conditions the hair
- Works beautifully when layered or cocktailed with other products
How to use:
- Apply a small amount to damp or dry hair
- Distribute evenly, focusing on mid-lengths and ends
- Style as desired or combine with other Davines products for added effect
Loshen & Crem’s recommendation:
Mix with This is a Curl Building Serum for soft, defined curls or layer under This is a Medium Hold Finishing Gum to boost separation and hold while keeping a soft, natural texture.
Ingredients:
Formulated with Davines' signature "factors" to enhance styling flexibility, moisture, and bounce without flaking or heaviness.
Full INCI list:
Aqua / Water / Eau, VP/VA Copolymer, Propanediol, Polyquaternium-37, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Propylene Glycol Dicaprylate/Dicaprate, Lauroyl Lysine, Parfum / Fragrance, 1,2-Hexanediol, Alcohol Denat., VP/DMAPA Acrylates Copolymer, Behentrimonium Methosulfate, Polyquaternium-69, Polyester-37, Behentrimonium Chloride, Cetearyl Alcohol, Sclerotium Gum, Cetrimonium Chloride, PPG-1 Trideceth-6, Quaternium-87, Polyquaternium-11, Caprylhydroxamic Acid, Disodium EDTA, Linalool, Isopropyl Alcohol, Limonene, Sorbitan Oleate, Phenoxyethanol, Benzalkonium Chloride
How to use
- Apply: Apply a small amount to damp or dry hair
- Work through: Distribute evenly, focusing on mid-lengths and ends
- Distribute: Style as desired or combine with other Davines products for added effect
Full Ingredient List
Shipping
For delivery and return information, view our policy.
Styling polymers
Helps give the formula structure and supports its styling finish.
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Your hair.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your hair and scalp
Tell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore davines.
Find your place to begin.
Discover This is a Texturizing Serum at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
Care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.