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This is a Primer
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Your Edmonton boutique.
5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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davines
This is a Primer
Your ritual begins with the right choice.
$48.00 CAD
Taxes calculated at checkout.
The haircare focus
This is a Primer
Heat-protective priming spray for long-lasting blowouts
Explore our ingredient glossarydavines
The formula, explained.
The ingredients behind this formula—and what they bring to your hair and scalp.
Styling polymers
Helps give the formula structure and supports its styling finish.
Panthenol · provitamin B5
Helps maintain moisture and leaves the surface feeling soft and conditioned.
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
Your ritual,
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Where to apply
This is a Primer
Application guidance
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Explore the product directions and our recommended pairings below.
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Made to work together
Pairs beautifully.
Heat-protective priming spray for long-lasting blowouts.
Worth knowing
The finer details.
A closer look at your hair, your routine and what goes into the formula.
This is a Primer
Heat-protective priming spray for long-lasting blowouts
This lightweight, leave-in spray preps hair for styling while offering powerful heat protection up to 230°C (450°F). It reduces drying time, shields against humidity, and enhances shine—all while leaving hair soft, full-bodied, and perfectly primed for a polished finish. Ideal for all hair types, especially those prone to frizz or dullness.
Recommended for:
- Prepping hair before blow-drying or heat styling
- Frizz-prone or humidity-sensitive hair
- Adding body, smoothness, and light shine
- Cutting down styling time
Benefits:
- Protects hair from heat up to 230°C / 450°F
- Anti-humidity barrier for longer-lasting styles
- Bodifies and adds natural shine
- Reduces blow-dry time
How to use:
- Spray 5 to 20 pumps evenly on damp or towel-dried hair
- Comb through to distribute from roots to ends
- Blow-dry and style as usual
Loshen & Crem’s recommendation:
Use as a foundational step before any heat styling. For enhanced volume and hold, pair with This is a Medium Hold Modeling Gel depending on desired finish. It’s the first step to frizz-free, resilient styles.
Ingredients:
Powered by Davines' signature “factors,” this formula balances style support with moisture resistance and anti-flaking properties for a clean, long-lasting finish.
Full INCI list:
Aqua / Water / Eau, Alcohol Denat., VP/VA Copolymer, Panthenol, Decyl Glucoside, Polysorbate 20, Polyquaternium-69, Parfum / Fragrance, Polyquaternium-11, Limonene, Linalool, Citric Acid, Hexyl Cinnamal, Geraniol, Hydroxycitronellal, Alpha-Isomethyl Ionone, Citral, Triethanolamine, Benzyl Benzoate.
How to use
- Spray: Spray 5 to 20 pumps evenly on damp or towel-dried hair
- Distribute: Comb through to distribute from roots to ends
- Dry and style: Blow-dry and style as usual
Full Ingredient List
Shipping
For delivery and return information, view our policy.
Styling polymers
Helps give the formula structure and supports its styling finish.
Panthenol · provitamin B5
Helps maintain moisture and leaves the surface feeling soft and conditioned.
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Your hair.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your hair and scalp
Tell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore davines.
Find your place to begin.
Discover This is a Primer at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
Care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.