Your routine
This is a Medium Hold Finishing Gum
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Explore La Crem rewardsLightweight styling gum for sleek, flexible texture A medium-hold styling gum that defines without stiffness or residue. Lightweight and reworkable, it’s ideal for creating sleek styles, controlled texture, or piecey separation—all without stickiness or grease.
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Boutique details
Your Edmonton boutique.
5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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davines
This is a Medium Hold Finishing Gum
Your ritual begins with the right choice.
$46.00 CAD
Taxes calculated at checkout.
The haircare focus
This is a Medium Hold Finishing Gum
Lightweight styling gum for sleek, flexible texture A medium-hold styling gum that defines without stiffness or residue. Lightweight and reworkable, it’s ideal for creating sleek styles, controlled texture, or piecey separation—all without stickiness or grease.
Explore our ingredient glossarydavines
The formula, explained.
The ingredients behind this formula—and what they bring to your hair and scalp.
Styling polymers
Helps give the formula structure and supports its styling finish.
Kaolin clay
A mineral powder used for its absorbent properties.
Castor oil
Helps soften and condition the surface for a smoother, more supple feel.
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
Your ritual,
from root to tip.
Select a routine step to see where that product belongs. Tap the illustration to explore each area.
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Where to apply
This is a Medium Hold Finishing Gum
Application guidance
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Explore the product directions and our recommended pairings below.
Choose the steps your hair needs. Follow each product’s directions.
Made to work together
Pairs beautifully.
Your routine
davinesThis Is A Dry Texturizer Finishing Spray
Lightweight styling gum for sleek, flexible texture A medium-hold styling gum that defines without stiffness or residue.
Worth knowing
The finer details.
A closer look at your hair, your routine and what goes into the formula.
This is a Medium Hold Finishing Gum
Lightweight styling gum for sleek, flexible texture
A medium-hold styling gum that defines without stiffness or residue. Lightweight and reworkable, it’s ideal for creating sleek styles, controlled texture, or piecey separation—all without stickiness or grease.
Recommended for:
- Defining short to medium-length hair
- Sleek, piecey styles without weight
- Reworkable looks that need light texture and shape
Benefits:
- Creates texture and shape with medium hold
- Leaves no sticky or greasy residue
- Workable formula that stays soft
- Ideal for polished or tousled finishes
How to use:
- Warm a small amount in hands
- Apply to dry hair and style as desired
- Rework throughout the day as needed
Loshen & Crem’s recommendation:
Use on dry hair for added texture and polish, or layer over This is a Primer for longer-lasting shape and frizz control. For added grip and body, combine with This is a Dry Texturizer at the roots.
Ingredients:
Formulated with Davines' signature styling “factors” to optimize performance, flexibility, and finish.
Full INCI list:
Aqua / Water / Eau, Cetearyl Alcohol, VP/VA Copolymer, Ceteareth-20, Propylene Glycol, Isohexadecane, Ozokerite, Ceteareth-12, Kaolin, Cetyl Alcohol, Ricinus Communis Seed Oil / Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire de Carnauba, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Benzyl Alcohol, Sodium Polyacrylate, Ethylhexyl Methoxycinnamate, Parfum / Fragrance, Caprylyl Glycol, Hydrogenated Polydecene, PEG-45M, Sodium Benzoate, Hydrogenated Castor Oil, PPG-15 Stearyl Ether, Trideceth-6, Caprylhydroxamic Acid, Glycerin, Sodium Phytate, Linalool, Phenoxyethanol, Limonene
How to use
- Apply: Warm a small amount in hands
- Apply: Apply to dry hair and style as desired
- Apply: Rework throughout the day as needed
Full Ingredient List
Shipping
For delivery and return information, view our policy.
Styling polymers
Helps give the formula structure and supports its styling finish.
Kaolin clay
A mineral powder used for its absorbent properties.
Castor oil
Helps soften and condition the surface for a smoother, more supple feel.
Plant waxes
Helps give the formula structure and supports its styling finish.
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Your hair.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your hair and scalp
Tell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore davines.
Find your place to begin.
Discover This is a Medium Hold Finishing Gum at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
Care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.