Your routine
NeoGenesisIntensive Moisturizer
Why it fits
NeoGenesis Intensive Moisturizer delivers deep, long-lasting hydration with 5% S²RM® technology, providing essential nourishment for dry and compromised skin.
NeoGenesis Erase The Day
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Explore La Crem rewardsPurify your skin with Erase The Day, a gentle, silicone-based makeup remover designed to dissolve makeup and impurities while preserving the skin’s natural oils.
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Boutique details
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Let’s talk about your skin and what belongs in your routine.
From our boutique to your door
Shipping, on usRegular $149+ · Priority $249+ CAD
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Selected with care.
NeoGenesis
Erase The Day
Your ritual begins with the right choice.
$71.21 CAD
Taxes calculated at checkout.
The skincare focus
NeoGenesis Erase The Day
Purify your skin with Erase The Day, a gentle, silicone-based makeup remover designed to dissolve makeup and impurities while preserving the skin’s natural oils.
Explore our ingredient glossaryNeoGenesis
The formula, explained.
The ingredients behind this formula—and what they bring to your skin.
Vitamin E
An antioxidant ingredient used to help protect the formula’s oils from oxidation.
Ingredient imagery is illustrative. Explore the full ingredient list below.
Made to work together
Pairs beautifully.
Explore another step in your face-care routine.
Your routine
NeoGenesisMB-1
Why it fits
NeoGenesis MB-1 is a prebiotic-infused mist designed to balance the skin’s microbiota and support a calm, healthy complexion. Formulated with live nitrifying bacteria and Sodium Hyaluronate Butyrate, this mist helps soothe irritation, restore balance, and provide lightweight hydration. Ideal for acne-prone, sensitive, and reactive skin, MB-1 is a powerful addition to any skincare routine to help maintain harmony on the skin’s surface.
Worth knowing
The finer details.
A closer look at your skin, your routine and what goes into the formula.
NeoGenesis Erase The Day
Gentle Makeup Remover
Purify your skin with Erase The Day, a gentle, silicone-based makeup remover designed to dissolve makeup and impurities while preserving the skin’s natural oils. Enriched with Vitamin E and antioxidants, this preservative-free formula helps maintain moisture levels, leaving skin soft, radiant, and balanced. Ideal for all skin types, including sensitive and oncology-treated skin, this non-greasy remover preps the skin for a deeper cleanse. For optimal results, follow with NeoGenesis Cleanser.
Benefits
- Non-greasy, gentle formulation
- Effectively breaks down makeup and impurities
- Preps skin for cleansing without stripping natural oils
- Suitable for all skin types
How to use
- Place a cotton ball or pad on the pump, pressing down to saturate as needed. Gently swipe across the face to remove makeup. For eye makeup, hold over the eyelids before wiping away. Follow with NeoGenesis Cleanser. Avoid direct eye contact. For external use only.
Full Ingredient List
Isohexadecane, Cyclopentasiloxane, Isododecane, Isopropyl Myristate, Tocopherol.
Shipping & returns
For delivery and return information, view our policy.
Gentle Makeup Remover
Purify your skin with Erase The Day, a gentle, silicone-based makeup remover designed to dissolve makeup and impurities while preserving the skin’s natural oils. Enriched with Vitamin E and antioxidants, this preservative-free formula helps maintain moisture levels, leaving skin soft, radiant, and balanced. Ideal for all skin types, including sensitive and oncology-treated skin, this non-greasy remover preps the skin for a deeper cleanse. For optimal results, follow with NeoGenesis Cleanser.
Benefits:
- Non-greasy, gentle formulation
- Effectively breaks down makeup and impurities
- Preps skin for cleansing without stripping natural oils
- Suitable for all skin types
How to Use:
Place a cotton ball or pad on the pump, pressing down to saturate as needed. Gently swipe across the face to remove makeup. For eye makeup, hold over the eyelids before wiping away. Follow with NeoGenesis Cleanser. Avoid direct eye contact. For external use only.
Loshen’s Recommendation:
For a double-cleansing routine, start with Erase The Day to break down makeup and impurities, followed by NeoGenesis Cleanser to remove any residue and refresh the skin. This combination ensures a deep, nourishing cleanse while maintaining the skin’s protective barrier.
Important Note:
Erase The Day is a waterless product and does not contain antimicrobial preservatives. To maintain its integrity, avoid introducing water into the container, as exposure may lead to microbial growth.
Ingredients:
Isohexadecane, Cyclopentasiloxane, Isododecane, Isopropyl Myristate, Tocopherol.
The care behind your order
From our boutique.
To your door.
A few helpful details, before your next delivery.
Track your order01 · Across Canada
A good thing, on its way.
$149+Free Regular shipping
$249+Free Priority shipping
CAD · After discounts, before taxes and shipping. Conditions and product exclusions apply.
Canada & U.S. delivery details02 · Close to home
Collect in Edmonton.
Choose pickup at checkout when available. We’ll let you know when your order is ready.
Speak with our boutique03 · Care you can count on
Here after checkout, too.
Request an eligible return within 30 days. Items must be unopened, unused and in their original packaging. Final-sale exclusions apply.
Returns & order support
Vitamin E
An antioxidant ingredient used to help protect the formula’s oils from oxidation.
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Your skin.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your skin, the products you already use and the questions on your mind with one of our facialists.
Book a consultation Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your skin
Take our skin questionnaire for a thoughtful starting point, then speak with us if you’d like to explore your recommendations.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore NeoGenesis.
Find your place to begin.
Discover NeoGenesis Erase The Day at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the NeoGenesis collection online across Canada, or speak with our facialists about how this formula fits into the products you already use.
Care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.
