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Explore La Crem rewardsThis gel-serum hybrid offers sophisticated hold with a shiny, flexible finish. Gold flecks and active moisturizing agents work together to create a polished look without stiffness, making it ideal for polished blowouts or shiny wet styles. It delivers the perfect amount of control while maintaining a natural, moisturized luster.
Discover the formula & ingredientsPickup in Edmonton
Usually ready in 24 hours
5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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Visit the boutiqueA little haircare guidance?
Let’s talk about your hair, your scalp and what belongs in your routine.
From our boutique to your door
Selected with care.
Oribe
Your ritual begins with the right choice.
$81.00 CAD
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The haircare focus
This gel-serum hybrid offers sophisticated hold with a shiny, flexible finish. Gold flecks and active moisturizing agents work together to create a polished look without stiffness, making it ideal for polished blowouts or shiny wet styles. It delivers the perfect amount of control while maintaining a natural, moisturized luster.
Explore our ingredient glossaryOribe
The ingredients behind this formula—and what they bring to your hair and scalp.
Oribe Signature Complex
Watermelon, lychee and edelweiss extracts form Oribe’s signature botanical blend, selected to help protect hair from environmental stress.
Panthenol · provitamin B5
Helps maintain moisture and leaves the surface feeling soft and conditioned.
Styling polymers
Helps give the formula structure and supports its styling finish.
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
Select a routine step to see where that product belongs. Tap the illustration to explore each area.
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Gel Sérum Radiance, Magic and Hold
Tap an area to explore. Check the full product directions before applying.
Explore the product directions and our recommended pairings below.
Choose the steps your hair needs. Follow each product’s directions.
Made to work together

Your routine

Your routine
This gel-serum hybrid offers sophisticated hold with a shiny, flexible finish.
Worth knowing
A closer look at your hair, your routine and what goes into the formula.
This gel-serum hybrid offers sophisticated hold with a shiny, flexible finish. Gold flecks and active moisturizing agents work together to create a polished look without stiffness, making it ideal for polished blowouts or shiny wet styles. It delivers the perfect amount of control while maintaining a natural, moisturized luster.
Start with a dollop of product, emulsify in hands, and work through damp hair. Air dry or blow dry to your desired style.
Pair with Signature Shampoo & Conditioner for the ultimate hair care and styling combination.
Aqua/Water/Eau, Butylene Glycol, PPG-26-Buteth-26, Acrylic Acid/VP Crosspolymer, PEG-40 Hydrogenated Castor Oil, Glycerin, Phenoxyethanol, Creatine, Panthenol, VP/Acrylates/Lauryl Methacrylate Copolymer, Parfum/Fragrance, Chlorphenesin, Ethylhexylglycerin, Sodium Hydroxide, Polyquaternium-11, Calcium Sodium Borosilicate, Disodium EDTA, Polysilicone-15, Propanediol, Hydroxypropylgluconamide, Caprylyl Glycol, Hydrolyzed Verbascum Thapsus Flower, Citrullus Lanatus (Watermelon) Fruit Extract, Litchi Chinensis Fruit Extract, Hydroxypropylammonium Gluconate, Leontopodium Alpinum Extract, Buddleja Officinalis Flower Extract, Tin Oxide, Acacia Seyal Gum Extract, Tocopherol, Sodium Benzoate, Tartaric Acid, Citric Acid, Potassium Sorbate, Benzyl Alcohol, Limonene, Hexyl Cinnamal, Citral, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
For delivery and return information, view our policy.
Watermelon, lychee and edelweiss extracts form Oribe’s signature botanical blend, selected to help protect hair from environmental stress.
Helps maintain moisture and leaves the surface feeling soft and conditioned.
Helps give the formula structure and supports its styling finish.
A humectant that helps attract and retain moisture in the formula’s care step.
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.The care behind your care
From your first question to your next replenishment, there’s a real person here to help.
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our teamTell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting pointA question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Discover Gel Sérum Radiance, Magic and Hold at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the Oribe collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
Care, to keep.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.
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