Skincare Boutique & Facial Institute
Skincare Boutique & Facial Institute
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Explore La Crem rewardsDry, tight or sensitive-feeling skin
A soft, non-foaming cream cleanser for skin that feels tight after washing. Rapeseed oil and mild cleansers lift away the day while chamomile and arnica help comfort sensitive-feeling skin.
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5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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Blume
Your ritual begins with the right choice.
$24.00 CAD
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The skincare focus
A soft, non-foaming cream cleanser for skin that feels tight after washing. Rapeseed oil and mild cleansers lift away the day while chamomile and arnica help comfort sensitive-feeling skin.
Explore our ingredient glossaryBlume
The ingredients behind this formula—and what they bring to your skin.
Rapeseed Oil
A plant oil rich in fatty acids that softens skin and keeps the cleanse comfortable.
Gentle Cleansing Agents
Sodium cocoyl isethionate and decyl glucoside lift away oil without a stripped feeling.
Chamomile Flower Extract
A soothing botanical that helps comfort the look of sensitivity.
Ingredient imagery is illustrative. Explore the full ingredient list below.
Made to work together
A good partner for routines that include retinoids, exfoliating acids or blemish treatments, since the cleanse itself stays gentle. Remove heavy makeup or water-resistant sunscreen with a first cleanser before it.
Your routine
Daydreamer leaves skin soft rather than stripped, and pressing in Pearl Drip Milky Toner right after adds a light layer of hydration, so skin that feels tight after washing stays comfortable.
Your routine
It seals in the steps before it with light, ceramide-rich hydration, keeping blemish-prone skin comfortable alongside active treatments.
Worth knowing
A closer look at your skin, your routine and what goes into the formula.
Daydreamer Super Gentle Face Wash is a calming cream cleanser for skin that does not like to be stripped. It lifts away sweat, excess oil and light daily buildup, and leaves skin soft and comfortable rather than tight or squeaky.
Its cushiony texture is built on rapeseed oil, with mild cleansing agents derived from coconut and glucose. Chamomile, arnica, elderberry and shiitake extracts help comfort skin that feels dry or easily irritated after cleansing.
Daydreamer contains geranium and lavender oils, which give it a soft botanical scent, so it is not fragrance-free. If your skin reacts to essential oils, patch test first.
Daydreamer is the cleanser we reach for when the skin is asking for less, not more. In a routine that already has active treatments, the cleanser does not need to be another one. Its job is to cleanse well and leave skin comfortable, so everything else can do its work.
Dry, tight or sensitive-feeling skin
Use lukewarm, not hot, water: it keeps the cleanse as comfortable as the formula intends.
Aqua, Brassica Campestris (Rapeseed) Seed Oil, Stearic Acid, Stearyl Alcohol, Caprylic/Capric Triglyceride, Hydroxypropyl Starch Phosphate, Glyceryl Stearate, Glycerine, Propanediol, Sodium Cocoyl Isethionate, Decyl Glucoside, Arginine, Caprylyl Glycol, Natamycin, Pelargonium Graveolens (Geranium) Flower Oil, Lavandula Angustifolia (Lavender) Oil, Ormenis Multicaulis (Chamomile) Flower Extract, Arnica Montana Flower Extract, Citric Acid, Sambucus Nigra (Elderberry) Fruit Extract, Lentinula Edodes (Shitake) Mushroom Extract.
No. It is a creamy, non-foaming cleanser that leaves skin soft rather than squeaky.
No. No parfum is added, but geranium and lavender oils give it a light botanical scent. Patch test first if your skin reacts to essential oils.
Yes. It is especially helpful when blemish-prone skin feels dry or sensitized from treatment products.
Daydreamer is a non-exfoliating cream focused on comfort. Meltdown is a gel with salicylic acid for oily or congested skin. Many routines use both.
It removes light makeup and daily buildup. For heavier makeup or water-resistant sunscreen, use it as a second cleanse.
Yes. A gentle cleanser, a moisturizer and daily sunscreen are the best foundation for a teen routine.
For delivery and return information, view our policy.
Blume Daydreamer Super Gentle Face Wash is a calming cream cleanser for skin that does not like to be stripped. It lifts away sweat, excess oil and light daily buildup while leaving the complexion soft, supple and comfortable rather than tight or squeaky.
Its non-foaming cream texture is built on rapeseed oil, a gentle plant oil rich in fatty acids, paired with mild cleansing agents derived from coconut and glucose. Chamomile, arnica, elderberry and shiitake mushroom extracts round out the formula to help comfort skin that feels dry, sensitive or easily irritated after cleansing.
Use it morning and evening on its own, or as the second step of an evening double cleanse once makeup and sunscreen have been lifted away.
Daydreamer is the cleanser we reach for when the skin is asking for less, not more.
We recommend it for skin that feels tight, dry or reactive after washing, and for breakout-prone skin that is already using exfoliating or drying treatments. In those routines, the cleanser does not need to be another active step. Its job is to cleanse well and leave the barrier comfortable so the rest of the routine can do its work.
For oily or congested skin, Daydreamer pairs beautifully with the Meltdown Daily Balancing Gel Cleanser. Use Meltdown on evenings when the skin feels oily or congested, and Daydreamer in the morning or whenever the skin feels sensitized.
Daydreamer contains geranium and lavender oils, which give it its soft botanical scent. If your skin reacts to essential oils, patch test before using it across the face.
Aqua, Brassica Campestris (Rapeseed) Seed Oil, Stearic Acid, Stearyl Alcohol, Caprylic/Capric Triglyceride, Hydroxypropyl Starch Phosphate, Glyceryl Stearate, Glycerin, Propanediol, Sodium Cocoyl Isethionate, Decyl Glucoside, Arginine, Caprylyl Glycol, Natamycin, Pelargonium Graveolens (Geranium) Flower Oil, Lavandula Angustifolia (Lavender) Oil, Ormenis Multicaulis (Chamomile) Flower Extract, Arnica Montana Flower Extract, Citric Acid, Sambucus Nigra (Elderberry) Fruit Extract, Lentinula Edodes (Shiitake) Mushroom Extract.
Always refer to the product packaging for the most current ingredient list.
No. It has a creamy, non-foaming texture that cleanses without the squeaky, stripped feeling some foaming cleansers can leave behind.
It is designed for skin that feels dry, tight or easily irritated after cleansing. It does contain geranium and lavender oils, so patch test first if your skin is reactive to essential oils.
No added parfum appears in the ingredient list, but the formula contains geranium flower oil and lavender oil, which give it a light botanical scent.
Yes. It is especially helpful when breakout-prone skin feels dry or sensitized from treatment products. For a more clarifying cleanse, alternate it with the Meltdown Daily Balancing Gel Cleanser.
Daydreamer is a non-exfoliating cream cleanser focused on comfort. Meltdown is a gel cleanser with salicylic acid for skin that feels oily or congested. Many routines use both: Daydreamer in the morning, Meltdown in the evening.
It removes light makeup and daily buildup. For heavier makeup or water-resistant sunscreen, use it as the second step of a double cleanse.
Yes. Daydreamer can be used morning and evening.
Yes. A gentle cleanser, a moisturizer and daily sunscreen are the best foundation for a teen routine, and Daydreamer fits that first step well.
Yes. Blume identifies Daydreamer as vegan, gluten-free and cruelty-free, in recyclable packaging.
The care behind your order
A few helpful details, before your next delivery.
Track your order01 · Across Canada
$149+Free Regular shipping
$249+Free Priority shipping
CAD · After discounts, before taxes and shipping. Conditions and product exclusions apply.
Canada & U.S. delivery details02 · Close to home
Choose pickup at checkout when available. We’ll let you know when your order is ready.
Speak with our boutique03 · Care you can count on
Request an eligible return within 30 days. Items must be unopened, unused and in their original packaging. Final-sale exclusions apply.
Returns & order support
A plant oil rich in fatty acids that softens skin and keeps the cleanse comfortable.
Sodium cocoyl isethionate and decyl glucoside lift away oil without a stripped feeling.
A soothing botanical that helps comfort the look of sensitivity.
A botanical used to help calm and comfort the skin.
An antioxidant fruit extract for a fresh, healthy-looking complexion.
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your skin, the products you already use and the questions on your mind with one of our facialists.
Book a consultation Just a product question? Ask us.The care behind your care
From your first question to your next replenishment, there’s a real person here to help.
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our teamTake our skin questionnaire for a thoughtful starting point, then speak with us if you’d like to explore your recommendations.
Find your starting pointA question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Discover Blume Daydreamer Super Gentle Face Wash at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the Blume collection online across Canada, or speak with our facialists about how this formula fits into the products you already use.
Care, to keep.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.
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