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Davines OI Shampoo

Regular price $54.00 CADAfterpay

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A creamy daily shampoo that turns your haircare routine into a moment of sensorial indulgence. Infused with Roucou oil—rich in beta-carotene and antioxidants—this gentle formula enhances shine, softness, and manageability from the very first use. Hair feels velvety, radiant, and deeply nourished.

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Pickup in Edmonton

Usually ready in 24 hours

Boutique details

Your Edmonton boutique.

5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada

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Roucou oil

The haircare focus

Davines OI Shampoo

A creamy daily shampoo that turns your haircare routine into a moment of sensorial indulgence. Infused with Roucou oil—rich in beta-carotene and antioxidants—this gentle formula enhances shine, softness, and manageability from the very first use. Hair feels velvety, radiant, and deeply nourished.

Explore our ingredient glossary

davines

The formula, explained.

The ingredients behind this formula—and what they bring to your hair and scalp.

Roucou oil

Roucou oil

Rich in beta-carotene, vitamin A, and selenium to protect, nourish, and restore hair vitality

Ingredient imagery is illustrative. Explore the full ingredient list below.

The hair & scalp edit

Your ritual,
from root to tip.

Select a routine step to see where that product belongs. Tap the illustration to explore each area.

Build your routine

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Where to apply

Davines OI Shampoo

Delicate illustration of hair from the crown to the ends.

Application guidance

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View full directions
Tap an area to explore. Check the full product directions before applying.

Explore the product directions and our recommended pairings below.

Choose the steps your hair needs. Follow each product’s directions.

Made to work together

Pairs beautifully.

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A creamy daily shampoo that turns your haircare routine into a moment of sensorial indulgence.

Worth knowing

The finer details.

A closer look at your hair, your routine and what goes into the formula.

Davines OI Shampoo

A creamy daily shampoo that turns your haircare routine into a moment of sensorial indulgence. Infused with Roucou oil—rich in beta-carotene and antioxidants—this gentle formula enhances shine, softness, and manageability from the very first use. Hair feels velvety, radiant, and deeply nourished.

Recommended for:
  • All hair types
  • Dull, frizzy, or coarse hair
  • Those seeking a gentle yet high-performance daily shampoo
  • Clients who love aromatic, luxurious textures
Benefits:
  • Instantly softer, shinier hair
  • Deeply hydrating and nourishing
  • Helps detangle and smooth the hair
  • Strong cosmetic result from the first wash
  • Luxurious creamy lather with an aromatic, long-lasting scent
How to use:
  1. Apply to wet hair and massage into scalp
  2. Distribute through lengths and ends
  3. Rinse thoroughly
  4. Repeat if necessary
Loshen & Crem’s recommendation:


Use OI Shampoo with OI Conditioner or OI Hair Butter for the full ritual. For enhanced shine, frizz control, and heat protection, finish with OI All in One Milk. This is your go-to ritual for soft, luminous, silky hair every day.

Ingredients:
  • Roucou oil: Rich in beta-carotene, vitamin A, and selenium to protect, nourish, and restore hair vitality
  • Sunflower seed oil: Adds softness and hydration
  • Panthenol (Provitamin B5): Helps improve hair’s moisture retention and resilience

Full INCI list:
Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Sodium Methyl 2-Sulfolaurate, Panthenol, Parfum/Fragrance, Sodium Methyl Isethionate, Benzyl Alcohol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Lauric Acid, PPG-26-Buteth-26, Coco-Glucoside, Phenethyl Benzoate, Glyceryl Oleate, PEG-40 Hydrogenated Castor Oil, Sodium Benzoate, Glycol Distearate, Citric Acid, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Disodium 2-Sulfolaurate, Sodium Hydroxide, Sodium Laurate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Helianthus Annuus (Sunflower) Seed Oil, Glyceryl Stearate, Glycerin, Laureth-9, Trideceth-12, Bixa Orellana Seed Extract, Hexamethylindanopyran, Eucalyptus Globulus Oil, Acetyl Cedrene, Terpineol, Citronellol, Methyl Salicylate, Lavandula Oil/Extract, Geraniol.

Shipping Notice:

A quick note: The 1000 ml size has a bit more weight to it, so it ships with standard delivery only. Express options won’t apply, but it will make its way to you with the same care and attention.


How to use

  1. Massage: Apply to wet hair and massage into scalp
  2. Work through: Distribute through lengths and ends
  3. Rinse: Rinse thoroughly
  4. Repeat if needed: Repeat if necessary

Full Ingredient List


  • Roucou oil: Rich in beta-carotene, vitamin A, and selenium to protect, nourish, and restore hair vitality


  • Sunflower seed oil: Adds softness and hydration


  • Panthenol (Provitamin B5): Helps improve hair’s moisture retention and resilience


Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Sodium Methyl 2-Sulfolaurate, Panthenol, Parfum/Fragrance, Sodium Methyl Isethionate, Benzyl Alcohol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Lauric Acid, PPG-26-Buteth-26, Coco-Glucoside, Phenethyl Benzoate, Glyceryl Oleate, PEG-40 Hydrogenated Castor Oil, Sodium Benzoate, Glycol Distearate, Citric Acid, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Disodium 2-Sulfolaurate, Sodium Hydroxide, Sodium Laurate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Helianthus Annuus (Sunflower) Seed Oil, Glyceryl Stearate, Glycerin, Laureth-9, Trideceth-12, Bixa Orellana Seed Extract, Hexamethylindanopyran, Eucalyptus Globulus Oil, Acetyl Cedrene, Terpineol, Citronellol, Methyl Salicylate, Lavandula Oil/Extract, Geraniol.

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Personal guidance from the Loshen boutique.

Expert guidance. A considered routine.

Your hair.
Our attention.

Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.

Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.

Ask our team Just a product question? Ask us.
Personal guidance, in Edmonton or online.

The care behind your care

A place in your routine.
A team in your corner.

From your first question to your next replenishment, there’s a real person here to help.

01 Make sense of what you already use

You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.

Ask our team
02 Get to know your hair and scalp

Tell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.

Find your starting point
03 Keep the conversation going

A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.

We’re here to help

From our Edmonton boutique

Explore davines.
Find your place to begin.

Discover Davines OI Shampoo at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.

Care, to keep.

Your ritual, beautifully noted.

The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.

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