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Bright Blonde Essential Priming Serum
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Explore La Crem rewardsThis essential priming serum is the perfect first step in your blonde hair care routine. Formulated with violet and pearlized pigments, it helps brighten, tone, and eliminate brassiness while replenishing moisture and offering protection from heat up to 450°F. It works to repair and strengthen brittle, over-processed hair, leaving it soft, hydrated, and visibly healthier. The serum also smooths the cuticle and improves elasticity for a vibrant, silky finish.
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5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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Oribe
Bright Blonde Essential Priming Serum
Your ritual begins with the right choice.
$57.00 CAD
Taxes calculated at checkout.
The haircare focus
Bright Blonde Essential Priming Serum
This essential priming serum is the perfect first step in your blonde hair care routine. Formulated with violet and pearlized pigments, it helps brighten, tone, and eliminate brassiness while replenishing moisture and offering protection from heat up to 450°F. It works to repair and strengthen brittle, over-processed hair, leaving it soft, hydrated, and visibly healthier. The serum also smooths the cuticle and improves elasticity for a vibrant, silky finish.
Explore our ingredient glossaryOribe
The formula, explained.
The ingredients behind this formula—and what they bring to your hair and scalp.
Oribe Signature Complex
Watermelon, lychee and edelweiss extracts form Oribe’s signature botanical blend, selected to help protect hair from environmental stress.
Styling polymers
Helps give the formula structure and supports its styling finish.
Lemon extract
A featured ingredient present in this formula.
Ingredient imagery is illustrative. Explore the full ingredient list below.
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Where to apply
Bright Blonde Essential Priming Serum
Application guidance
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Explore the product directions and our recommended pairings below.
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Made to work together
Pairs beautifully.
Your routine
OribeBright Blonde Conditioner for Beautiful Color
This essential priming serum is the perfect first step in your blonde hair care routine.
Worth knowing
The finer details.
A closer look at your hair, your routine and what goes into the formula.
Bright Blonde Essential Priming Serum
This essential priming serum is the perfect first step in your blonde hair care routine. Formulated with violet and pearlized pigments, it helps brighten, tone, and eliminate brassiness while replenishing moisture and offering protection from heat up to 450°F. It works to repair and strengthen brittle, over-processed hair, leaving it soft, hydrated, and visibly healthier. The serum also smooths the cuticle and improves elasticity for a vibrant, silky finish.
Benefits:
- Brightens and tones blonde hair, eliminating brassiness
- Provides heat protection up to 450°F
- Repairs and strengthens over-processed, brittle hair
- Replenishes moisture for soft, hydrated hair
- Smooths the cuticle and improves hair elasticity
- Enhances vibrancy for healthier-looking hair
How to Use:
Apply to damp hair before styling to hydrate, protect, and tone.
Loshen’s Recommendation:
For best results, pair with Bright Blonde Shampoo & Conditioner for Beautiful Color to keep your blonde hair nourished and vibrant.
Ingredients:
Aqua/Water/Eau, Pentylene Glycol, Polyquaternium-37, Dicaprylyl Carbonate, Glycerin, Dipropylene Glycol, Polyglyceryl-6 Stearate, Hydrogenated Ethylhexyl Olivate, Parfum/Fragrance, Polysilicone-29, Polyquaternium-16, Dimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Chlorphenesin, Sodium Benzoate, Citrus Limon (Lemon) Peel Extract, Synthetic Fluorphlogopite, Disodium EDTA, Lauryl Glucoside, Hydrolyzed Hyaluronic Acid, Polyglyceryl-6 Behenate, Salvia Hispanica Seed Extract, Sorbitan Oleate, Chamomilla Recutita (Matricaria) Flower Extract, Trehalose, Caprylyl/Capryl Glucoside, Xylitol, Butylene Glycol, Zingiber Officinale (Ginger) Root Extract, Citric Acid, Quaternium-95, Phenoxyethanol, Ethyl Linoleate, Glycolic Acid, Ethyl Oleate, Lactic Acid, Hydrolyzed Verbascum Thapsus Flower, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate, Sodium Hyaluronate, Propanediol, Sodium Phosphate, Benzyl Alcohol, Citrullus Lanatus (Watermelon) Seed Oil, Oryza Sativa (Rice) Bran Extract, Potassium Sorbate, Litchi Chinensis Fruit Extract, Caprylic Acid, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lavandula Angustifolia (Lavender) Flower Extract, Opuntia Tuna Fruit Extract, Viola Odorata Flower Extract, Alcohol, Helianthus Annuus (Sunflower) Extract, Leontopodium Alpinum Extract, Tin Oxide, BHT, Rosmarinus Officinalis (Rosemary) Leaf Extract, Aminomethyl Propanol, Hexyl Cinnamal, Limonene, Linalool, CI 77891 (Titanium Dioxide), CI 60730 (Ext. Violet 2).
How to use
- Apply: Apply to damp hair before styling to hydrate, protect, and tone.
Full Ingredient List
Shipping
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Oribe Signature Complex
Watermelon, lychee and edelweiss extracts form Oribe’s signature botanical blend, selected to help protect hair from environmental stress.
Styling polymers
Helps give the formula structure and supports its styling finish.
Lemon extract
A featured ingredient present in this formula.
Hyaluronic acid
A humectant that helps attract and retain moisture in the formula’s care step.
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Your hair.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your hair and scalp
Tell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore Oribe.
Find your place to begin.
Discover Bright Blonde Essential Priming Serum at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the Oribe collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
Care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.