
Your routine

Skincare Boutique & Facial Institute
Skincare Boutique & Facial Institute
Book Your AppointmentCountry
Language
Suggestions





Tax excluded. Shipping calculated at checkout
Your ritual, rewarded. Choose your La Crem tier to estimate your points.
Estimated on eligible spend before tax, shipping and discounts. Your account confirms the final balance.
Explore La Crem rewardsNourishing shampoo for highly processed or brittle hair
Discover the formula & ingredientsPickup in Edmonton
Usually ready in 24 hours
5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
Wait for your ready-for-pickup email before visiting.
Visit the boutiqueA little haircare guidance?
Let’s talk about your hair, your scalp and what belongs in your routine.
From our boutique to your door
Selected with care.
davines
Your ritual begins with the right choice.
$18.00 CAD
Taxes calculated at checkout.
The haircare focus
Nourishing shampoo for highly processed or brittle hair
Explore our ingredient glossarydavines
The ingredients behind this formula—and what they bring to your hair and scalp.
Tomato extract
Rich in antioxidants, minerals, and vitamin C to nourish and protect
Panthenol
Restores moisture and strengthens damaged fibers
Glycerin
Boosts hydration and supports a soft, healthy finish
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
Select a routine step to see where that product belongs. Tap the illustration to explore each area.
Select a step. The illustration and product guidance will update together.
NOUNOU Shampoo
Tap an area to explore. Check the full product directions before applying.
Explore the product directions and our recommended pairings below.
Choose the steps your hair needs. Follow each product’s directions.
Made to work together

Your routine
Nourishing shampoo for highly processed or brittle hair.
Worth knowing
A closer look at your hair, your routine and what goes into the formula.
Nourishing shampoo for highly processed or brittle hair
This restorative shampoo is designed to gently cleanse while delivering deep hydration and care to dry, damaged, or chemically treated hair. Infused with tomato extract from Slow Food Presidia, the formula replenishes softness, enhances shine, and strengthens fragile strands without stripping their natural vitality.
Perfect for bleached, permed, relaxed, or overly dry hair, NOUNOU Shampoo transforms brittle textures into touchably soft, resilient lengths with renewed bounce.
Ideal for post-salon recovery or ongoing support for chemically treated hair. Use this shampoo as your go-to ritual when hair needs a break from styling stress or dryness—follow with the NOUNOU mask for a full repair treatment.
Original Formula:
AQUA / WATER / EAU, DISODIUM LAURETH SULFOSUCCINATE, GLYCERIN, SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, SODIUM LAURYL SULFOACETATE, COCO-GLUCOSIDE, GLYCERYL OLEATE, BENZYL ALCOHOL, PANTHENOL, PHENETHYL BENZOATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, PARFUM / FRAGRANCE, GLYCOL DISTEARATE, SODIUM METHYL 2-SULFOLAURATE, SODIUM BENZOATE, DICAPRYLYL ETHER, DISODIUM EDTA, BUTETH-3, LAURYL ALCOHOL, POLYQUATERNIUM-7, POLYQUATERNIUM-10, AMODIMETHICONE, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, SODIUM HYDROXIDE, DISODIUM 2-SULFOLAURATE, SOLANUM LYCOPERSICUM FRUIT EXTRACT / SOLANUM LYCOPERSICUM (TOMATO) FRUIT EXTRACT, CITRIC ACID, C11-15 PARETH-7, GLYCERYL STEARATE, ALCOHOL, SODIUM CHLORIDE, LAURETH-9, TRIDECETH-12, LINALOOL, GERANIOL, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, TRIBUTYL CITRATE, CI 19140 / YELLOW 5, CI 14700 / RED 4, CI 61570 / GREEN 5.
A quick note: The 1000 ml size has a bit more weight to it, so it ships with standard delivery only. Express options won’t apply, but it will make its way to you with the same care and attention.
For delivery and return information, view our policy.
Rich in antioxidants, minerals, and vitamin C to nourish and protect
Restores moisture and strengthens damaged fibers
Boosts hydration and supports a soft, healthy finish
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.The care behind your care
From your first question to your next replenishment, there’s a real person here to help.
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our teamTell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting pointA question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Discover NOUNOU Shampoo at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
Care, to keep.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.
Curious about…