Oribe Signature Complex
Watermelon, lychee and edelweiss extracts form Oribe’s signature botanical blend, selected to help protect hair from environmental stress.
Gold Lust Transformative Masque
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Explore La Crem rewardsThis transformative masque deeply nourishes and rebuilds each hair fiber, restoring elasticity, shine, and softness with powerful ingredients like white tea, baobab, jasmine, and a bio-restorative complex. It revitalizes and strengthens overworked hair, improving its texture and restoring a youthful, vibrant appearance with every use.
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Boutique details
Your Edmonton boutique.
5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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Shipping, on usRegular $149+ · Priority $249+ CAD
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Selected with care.
Oribe
Gold Lust Transformative Masque
Your ritual begins with the right choice.
$33.00 CAD
Taxes calculated at checkout.
The haircare focus
Gold Lust Transformative Masque
This transformative masque deeply nourishes and rebuilds each hair fiber, restoring elasticity, shine, and softness with powerful ingredients like white tea, baobab, jasmine, and a bio-restorative complex. It revitalizes and strengthens overworked hair, improving its texture and restoring a youthful, vibrant appearance with every use.
Explore our ingredient glossaryOribe
The formula, explained.
The ingredients behind this formula—and what they bring to your hair and scalp.
Oribe Signature Complex
Watermelon, lychee and edelweiss extracts form Oribe’s signature botanical blend, selected to help protect hair from environmental stress.
Baobab
A featured ingredient present in this formula.
Jasmine
An aromatic botanical ingredient within the complete formula.
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
Your ritual,
from root to tip.
Select a routine step to see where that product belongs. Tap the illustration to explore each area.
Where to apply
Gold Lust Transformative Masque
Application guidance
Tap an area to explore. Check the full product directions before applying.
Build your routine
Select a step. The illustration and product guidance will update together.
Explore the product directions and our recommended pairings below.
Choose the steps your hair needs. Follow each product’s directions.
Made to work together
Pairs beautifully.
Let’s build a routine around this formula.
Ask our team for a pairingThis transformative masque deeply nourishes and rebuilds each hair fiber, restoring elasticity, shine, and softness with powerful ingredients like white tea, baobab, jasmine, and a bio-restorative complex.
Worth knowing
The finer details.
A closer look at your hair, your routine and what goes into the formula.
Gold Lust Transformative Masque
This transformative masque deeply nourishes and rebuilds each hair fiber, restoring elasticity, shine, and softness with powerful ingredients like white tea, baobab, jasmine, and a bio-restorative complex. It revitalizes and strengthens overworked hair, improving its texture and restoring a youthful, vibrant appearance with every use.
Benefits:
- Deeply nourishes and conditions for healthier hair
- Rebuilds and strengthens each strand to prevent damage
- Restores elasticity for youthful-looking, resilient hair
- Adds softness, shine, and a radiant glow
How to Use:
Massage into hair, leave for as long as desired, then rinse thoroughly.
Loshen’s Recommendation:
For optimal results, pair the Gold Lust Transformative Masque with the Gold Lust Repair & Restore Shampoo. Together, these products provide the ultimate nourishment, hydration, and strengthening for soft, shiny, and healthy hair.
Ingredients:
Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Cetyl Esters, Amodimethicone, Glycerin, Propanediol, Phenoxyethanol, Hydrogenated Ethylhexyl Olivate, Parfum/Fragrance, Caprylyl Glycol, Isopropyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Stearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Ethylhexylglycerin, Cetrimonium Chloride, Polysorbate 60, Benzyl Alcohol, Panthenol, Hydrogenated Olive Oil Unsaponifiables, Potassium Sorbate, Chlorphenesin, Sodium Benzoate, Disodium EDTA, C11-15 Pareth-7, Laureth-9, Trideceth-15, Trideceth-3, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, BHT, Trideceth-12, Polysilicone-15, Jojoba Esters, Quaternium-95, Citric Acid, Acetic Acid, Adansonia Digitata Seed Oil, Argania Spinosa Kernel Oil, Caffeine, Citrullus Lanatus (Watermelon) Seed Oil, Moringa Oleifera Seed Oil, Butylene Glycol, Alcohol, Camellia Sinensis Leaf Extract, Chondrus Crispus Extract, Citrus Limon (Lemon) Fruit Extract, Jasminum Officinale (Jasmine) Flower Extract, Ribes Nigrum (Black Currant) Fruit Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Vegetable Protein, Niacinamide, Santalum Album (Sandalwood) Extract, Leontopodium Alpinum Extract, Tocopherol, Vegetable Amino Acids, Cupressus Sempervirens Seed Extract, Oryza Sativa (Rice) Seed Protein, Leuconostoc/Radish Root Ferment Filtrate, Phytic Acid, Oryza Sativa (Rice) Extract, Gluconolactone, Biotin, Litchi Chinensis Pericarp Extract, Moringa Oleifera Seed Extract, Disodium Phosphate, Calcium Gluconate, Limonene, Hexyl Cinnamal.
How to use
- Rinse: Massage into hair, leave for as long as desired, then rinse thoroughly.
Full Ingredient List
Shipping
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Baobab
A featured ingredient present in this formula.
Jasmine
An aromatic botanical ingredient within the complete formula.
Shea butter
An emollient butter that helps soften and condition.
Curious about your ingredients?
Explore La Matière
A little guidance. A more considered routine.
Your hair.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your hair and scalp
Tell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore Oribe.
Find your place to begin.
Discover Gold Lust Transformative Masque at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the Oribe collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
A little care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. A little reminder, with your team still in reach.