Removes sweat, oil and daily buildup.
Morning & night
Morning and night: massage onto wet skin, avoid the eyes, then rinse.
Formula notes
Formula note: contains fragrance.
Selected by our facialists
Good skin. Every day.
Skincare and grooming, made simple.
Explore the men’s edit.
Not sure where to start?Find your routine
Jaxon Lane Shake and Wake
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Roger & Gallet Cologne Twist Shower Gel
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Avène Cicalfate+ Purifying Cleansing Gel
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Caswell-Massey OAIRE Eau de Parfum
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Caswell-Massey Jockey Club Eau de Parfum
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HommeFace Revitalizing Hydrogel Face Mask
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Blind Barber AHA Refining Face Scrub
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Davines Pasta & Love After Shave & Moisturizing Cream
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$37.80 CAD
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100 ml
Jaxon Lane Bro Mask Duo
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$36.90 CAD
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Jaxon Lane Smooth Criminal
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$45.90 CAD
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Caswell-Massey Classic Collection Soap Set
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$61.20 CAD
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Valmont LumiSence
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$297.00 CAD
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$330.00 CAD
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Caswell-Massey Number Six Eau de Parfum
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7.5 ml
Caswell-Massey Almond Bar Soap
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$23.00 CAD
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Caswell-Massey Number Six Bar Soap
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$20.70 CAD
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$23.00 CAD
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Jaxon Lane GlowUp Pad
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$47.25 CAD
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Caswell-Massey 2571 Bar Soap
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$20.70 CAD
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$23.00 CAD
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Valmont Vital B. Fluid
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$360.00 CAD
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$400.00 CAD
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Augustinus Bader The Light Cream with TFC8®
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$216.00 CAD
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Blind Barber Glasshouse Eau de Parfum
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Your routine, explained
Care that makes sense.
Choose your starting point. We’ll take it from here.
The everyday essentials
Morning: all three steps. Evening: cleanse and moisturize.
Keeps skin hydrated and comfortable.
Morning & night
After washing: smooth a pea-sized amount over your face and neck.
Helps protect skin from UV rays.
Every morning
Every morning: apply generously as your last step. Follow the label for reapplication.
A well-prepared shave
Start with clean skin. Follow with a shaving gel and moisture.
Helps your razor glide.
Before shaving
Apply a small amount, shave, then wipe away excess with a damp towel.
Formula notes
Formula note: contains alcohol and fragrance.
Adds moisture after shaving.
After shaving
Massage into your face and neck after shaving. Also works as a daily moisturizer.
Formula notes
Formula note: citrus fragrance.
Shaving and beard care complement your daily face routine.
Good care, beard included
Two steps for facial hair and the skin beneath it.
Cleans hair and the skin underneath.
When washing your beard
Massage into your damp beard and the skin underneath, then rinse.
Formula notes
Formula note: contains fragrance.
Softens and conditions beard hair.
After washing
Warm a few drops in your palms, then work through your beard.
Formula notes
Formula note: contains fragrance.
Shaving and beard care complement your daily face routine.
Where should I begin?
Begin with a cleanser, moisturizer and daytime sunscreen. The daily guide shows the order, purpose and application of each step.
How does shaving fit in?
Cleanse first, use a shaving product for glide, then moisturize. In the morning, finish your skincare with sunscreen.
What about the skin beneath my beard?
Wash the skin beneath your beard as well as the hair. Our beard guide separates cleansing from conditioning so each has a clear purpose.
THE PROOF, IN PICTURES
The results in focus.
Explore before-and-after photographs from the brands we carry. Discover the product or routine behind each result.
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Results vary. Photographs and timelines come from brand materials; some examples show a complete routine.