Removes sweat, oil and daily buildup.
Morning & night
Morning and night: massage onto wet skin, avoid the eyes, then rinse.
Formula notes
Formula note: contains fragrance.
Selected by our facialists
Good skin. Every day.
Skincare and grooming, made simple.
Explore the men’s edit.
Not sure where to start?Find your routine
Blind Barber Essential Shave Gift Set
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Blind Barber B3 Supercharged Balancing Face Toner
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$29.70 CAD
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$33.00 CAD
175 ml
Davines Pasta & Love Strong Hold Styling Clay
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$31.50 CAD
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$35.00 CAD
50 ml
Jaxon Lane Deluxe Skincare Set
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$150.30 CAD
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$167.00 CAD
Jaxon Lane Boom Cica Wow Gel Cleanser
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$38.70 CAD
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$43.00 CAD
100 ml
LOOPS Wrapping Mask
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$38.70 CAD
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$43.00 CAD
50 ml
Caswell-Massey LX48 Bar Soap
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$20.70 CAD
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$23.00 CAD
Single
Caswell-Massey RÒS Bar Soap
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$61.20 CAD
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$68.00 CAD
3-Soap Set
Roger & Gallet Cologne Twist Shaving Bar
Sale price
$16.20 CAD
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$18.00 CAD
100 g
Radford BUFF The Exfoliant
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$54.00 CAD
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$60.00 CAD
100 ml
Caswell-Massey Rejuvenation Soap Set
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Jaxon Lane The Eye Hero Depuffing Duo
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$104.40 CAD
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$116.00 CAD
Set of 2
Sothys Men Facial Cleansing Gel
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Caswell-Massey Face Wash
Sale price
$30.60 CAD
Regular price
$34.00 CAD
236 ml
Caswell-Massey OAIRE Bar Soap
Sale price
$20.70 CAD
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$23.00 CAD
Single
Blind Barber Nourishing Body Bar
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$13.00 CAD
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$26.00 CAD
6 oz (imperfect box)
Blind Barber Essential Shower Gift Set
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$38.50 CAD
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$77.00 CAD
Gift Set: Essential Shower (imperfect box)
Roger & Gallet Cologne Twist After Shave Gel
Sale price
$19.80 CAD
Regular price
$22.00 CAD
75 ml
LALICIOUS Endless Summer Sugar Scrub
Sale price
$50.40 CAD
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$56.00 CAD
16 oz
Jaxon Lane Bro Mask Clay Mask
Sale price
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$10.80 CAD
Regular price
$12.00 CAD
Single
Caswell-Massey Heritage Face & Beard Oil
Sale price
$33.30 CAD
Regular price
$37.00 CAD
30 ml
Your routine, explained
Care that makes sense.
Choose your starting point. We’ll take it from here.
The everyday essentials
Morning: all three steps. Evening: cleanse and moisturize.
Keeps skin hydrated and comfortable.
Morning & night
After washing: smooth a pea-sized amount over your face and neck.
Helps protect skin from UV rays.
Every morning
Every morning: apply generously as your last step. Follow the label for reapplication.
A well-prepared shave
Start with clean skin. Follow with a shaving gel and moisture.
Helps your razor glide.
Before shaving
Apply a small amount, shave, then wipe away excess with a damp towel.
Formula notes
Formula note: contains alcohol and fragrance.
Adds moisture after shaving.
After shaving
Massage into your face and neck after shaving. Also works as a daily moisturizer.
Formula notes
Formula note: citrus fragrance.
Shaving and beard care complement your daily face routine.
Good care, beard included
Two steps for facial hair and the skin beneath it.
Cleans hair and the skin underneath.
When washing your beard
Massage into your damp beard and the skin underneath, then rinse.
Formula notes
Formula note: contains fragrance.
Softens and conditions beard hair.
After washing
Warm a few drops in your palms, then work through your beard.
Formula notes
Formula note: contains fragrance.
Shaving and beard care complement your daily face routine.
Where should I begin?
Begin with a cleanser, moisturizer and daytime sunscreen. The daily guide shows the order, purpose and application of each step.
How does shaving fit in?
Cleanse first, use a shaving product for glide, then moisturize. In the morning, finish your skincare with sunscreen.
What about the skin beneath my beard?
Wash the skin beneath your beard as well as the hair. Our beard guide separates cleansing from conditioning so each has a clear purpose.
THE PROOF, IN PICTURES
The results in focus.
Explore before-and-after photographs from the brands we carry. Discover the product or routine behind each result.
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Results vary. Photographs and timelines come from brand materials; some examples show a complete routine.