Volume & Hydrate Shampoo

The Volume & Hydrate Shampoo is a sophisticated, gel-based cleanser engineered to transform thin, dehydrated, or curly hair into its most voluminous and healthy state. This sulfate-free formula utilizes cutting-edge film-forming technology to wrap each hair fiber in a weightless, protective layer, physically thickening the hair’s diameter without adding heavy residue or stiffness.

Powered by the premium active Aquaflex™ XL-30, this shampoo delivers an immediate "moisture boost" while providing exceptional curl retention—even in high-humidity environments. With a perfectly calibrated pH of 5.19, it ensures a deep, refreshing cleanse that supports scalp health and strengthens the hair architecture from root to tip.

Recommended for:

• Fine, thin, or flat hair in need of immediate structural lift
• Curly or wavy hair textures requiring hydration and curl definition
• Dehydrated hair that feels brittle or "weightless" in an unhealthy way
• Clients seeking a deep cleanse that provides a "firm hold" for styling

Benefits:

• Extreme Weightless Volume: Physically thickens hair through an advanced, invisible film layer.
• Deeply Cleansing: Effectively removes impurities and buildup without stripping essential moisture.
• Humidity Resilience: Provides superior curl retention and frizz control in challenging climates.
• Intensive Hydration: Delivers a moisture "surge" that visibly improves hair texture and shine.
• pH Balanced (5.19): Optimized to maintain the scalp's natural barrier and promote hair resilience.

How to use:

• Apply: Massage a small amount into wet hair, focusing on the scalp and the base of the hair.
• Activate: Allow the gel-based formula to emulsify into a rich, sulfate-free lather.
• Rinse: Rinse thoroughly with lukewarm water.
• Regimen: For maximum structural results and hydration, follow with the Fiona Franchimon Volume & Hydrate Conditioner.

Loshen & Crem’s recommendation:

We recommend the Volume & Hydrate Shampoo because it resolves this contradiction. The use of Aquaflex™ XL-30 acts like a "hyaluronic acid for hair," providing plumpness and bounce simultaneously. It is the essential first step for our clients who want their hair to feel "prestigious"—full of life, movement, and a healthy, natural glow.

The Signature Scent:

 Bois D’Or Enjoy the signature Bois D’Or fragrance—a refined, warm scent inspired by the French Riviera, featuring notes of forest berries, white jasmine, patchouli, and crisp amber.

Free From: Sulfates, SLS/SLES, Silicones, Parabens, Gluten, and Microplastics (100% Vegan & Cruelty-Free).

Ingredients:

• Aquaflex™ XL-30: A premium volume-builder that strengthens the hair and provides long-lasting moisture.
• Provitamin B5 (Panthenol): Deeply hydrates and improves the elasticity of the hair fiber.
• Arginine HCL & Sodium PCA: Essential amino acids and humectants that repair hair and support scalp vitality.
• Lactic Acid: Helps to gently exfoliate the scalp and smooth the hair cuticle for enhanced shine.

Full INCI List: Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, PEG-150 Distearate, Sodium Cocoyl Isethionate, Panthenol, Arginine HCL, Sodium PCA, Betaine, Sodium Methyl Cocoyl Taurate, Lactic Acid, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Polyimide-1, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Parfum.