This is a Medium Hold Finishing Gum

Lightweight styling gum for sleek, flexible texture

A medium-hold styling gum that defines without stiffness or residue. Lightweight and reworkable, it’s ideal for creating sleek styles, controlled texture, or piecey separation—all without stickiness or grease.

Recommended for:

• Defining short to medium-length hair
• Sleek, piecey styles without weight
• Reworkable looks that need light texture and shape

Benefits:

• Creates texture and shape with medium hold
• Leaves no sticky or greasy residue
• Workable formula that stays soft
• Ideal for polished or tousled finishes

How to use:

1. Warm a small amount in hands
2. Apply to dry hair and style as desired
3. Rework throughout the day as needed

Loshen & Crem’s recommendation:

Use on dry hair for added texture and polish, or layer over This is a Primer for longer-lasting shape and frizz control. For added grip and body, combine with This is a Dry Texturizer at the roots.

Ingredients:

Formulated with Davines' signature styling “factors” to optimize performance, flexibility, and finish.

Full INCI list: 

Aqua / Water / Eau, Cetearyl Alcohol, VP/VA Copolymer, Ceteareth-20, Propylene Glycol, Isohexadecane, Ozokerite, Ceteareth-12, Kaolin, Cetyl Alcohol, Ricinus Communis Seed Oil / Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire de Carnauba, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Benzyl Alcohol, Sodium Polyacrylate, Ethylhexyl Methoxycinnamate, Parfum / Fragrance, Caprylyl Glycol, Hydrogenated Polydecene, PEG-45M, Sodium Benzoate, Hydrogenated Castor Oil, PPG-15 Stearyl Ether, Trideceth-6, Caprylhydroxamic Acid, Glycerin, Sodium Phytate, Linalool, Phenoxyethanol, Limonene