The Rich Shampoo

Augustinus Bader The Rich Shampoo is a luxurious cream shampoo designed to deeply cleanse, hydrate, and nourish dry or damaged hair without weighing it down.

Powered by Augustinus Bader’s TFC8® technology, this gentle yet effective formula helps refresh the scalp, remove buildup, and support softer, smoother, healthier-looking hair. It helps improve the look of dryness, frizz, dullness, and breakage while leaving hair feeling clean, supple, and full of natural movement.

Ideal for dry, damaged, frizzy, or moisture-depleted hair, The Rich Shampoo delivers a rich cleansing ritual that supports both scalp comfort and glossy, stronger-looking strands.

Benefits:

• Cleanses and refreshes the scalp and hair without stripping
• Helps hydrate and moisturize dry or damaged hair
• Supports softer, smoother, shinier-looking strands
• Helps reduce the look of frizz and dryness
• Helps strengthen hair and reduce the appearance of breakage
• Supports improved scalp and follicle care
• Helps reduce buildup and leave hair feeling lighter
• Supports volume, body, and healthy-looking movement
• Helps protect hair from visible environmental stressors
• Powered by TFC8® technology

Results:

TEWL was reduced by 42%

Hair buildup was reduced by 97%

Hair follicle clogging was reduced by 93%

Hair shine increased by 81%

Hair frizz was reduced by 74%

Hair volume increased by 57%

Based on a 4-week clinical trial of 35 women and men with all hair types.

How to Use:

Apply to wet hair and massage gently into the hair and scalp.

Rinse thoroughly and repeat if needed.

For best results, follow with Augustinus Bader The Rich Conditioner.

Use The Rich Shampoo and The Rich Conditioner as the foundation of your Augustinus Bader hair care ritual. For optimal results, incorporate The Scalp Treatment, The Leave-In Hair Treatment, The Hair Oil, and The Neem Comb as needed.

Loshen & Crem’s Recommendation:

We recommend Augustinus Bader The Rich Shampoo for hair that feels dry, dull, frizzy, damaged, or weighed down by buildup.

This shampoo is especially beautiful for clients who want a nourishing cleanse that still leaves the scalp feeling fresh and the hair feeling light. Massage thoroughly into the scalp to help lift buildup, then follow with The Rich Conditioner through the mid-lengths and ends for hydration, softness, and shine.

For a complete Augustinus Bader hair ritual, pair with The Rich Conditioner and add The Scalp Treatment if your focus is scalp care, density, or healthier-looking hair growth.

Ingredients:

Key Ingredients:

TFC8®: Augustinus Bader’s proprietary complex designed to support overall hair and scalp wellness.

Baobab Seed Oil: Helps nourish, smooth, and support softness in dry or damaged hair.

Oat Kernel Oil and Oat Seed Extract: Help comfort the scalp and support a softer, smoother hair feel.

Pomegranate Seed Oil: Rich in antioxidants and fatty acids to help nourish and protect the hair.

Moringa Seed Oil: Helps support shine, softness, and a healthier-looking finish.

Geranium Flower Oil and Rose Extract: Add a soft sensorial element to the cleansing ritual.

Hydrolyzed Wheat Protein: Helps support stronger-feeling hair and improve the look of resilience.

Niacinamide: Helps support scalp comfort and overall hair vitality.

Ginseng Root Extract: A botanical extract that helps support a refreshed scalp environment.

Peptides and Amino Acids: Help support the look and feel of stronger, healthier hair.

Full Ingredients List:

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Coco-Betaine, Brassicamidopropyl Dimethylamine, Propanediol, Hydroxypropyl Starch Phosphate, Cetyl Stearate, Citric Acid, Hydroxyacetophenone, Maltooligosyl Glucoside, Sodium Benzoate, Cetyl Alcohol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Isostearyl Isostearate, Potassium Cetyl Phosphate, Hydrogenated Starch Hydrolysate, Potassium Sorbate, Glycerin, Adansonia Digitata Seed Oil, Avena Sativa (Oat) Kernel Oil, O-Cymen-5-Ol, Punica Granatum Seed Oil, Pelargonium Graveolens Flower Oil, Stearic Acid, Avena Strigosa Seed Extract, Lecithin, Rosa Damascena Extract, Hydrolyzed Wheat Protein, Maltodextrin, Niacinamide, Acetyl Tyrosine, Adenosine, Arginine, Helianthus Annuus (Sunflower) Seed Oil, Lysine, Moringa Oleifera Seed Oil, Ornithine, Panax Ginseng Root Extract, Proline, Sodium Hydroxide, Tocopherol, Xanthan Gum, Brassica Alba Seed Extract, Hydrogenated Lecithin, Oligopeptide-177, Oligopeptide-6, Sodium Chloride, Citronellol, Geraniol.

Please refer to the product packaging for the most current ingredient list.

Frequently asked questions:

What is Augustinus Bader The Rich Shampoo used for?

Augustinus Bader The Rich Shampoo is used to cleanse, hydrate, nourish, and refresh dry or damaged hair while supporting softness, shine, and scalp comfort.

Who is The Rich Shampoo best for?

It is ideal for dry, damaged, dull, frizzy, or moisture-depleted hair, but it is suitable for all hair types.

Does The Rich Shampoo weigh hair down?

No. It is designed to deeply hydrate and nourish while still leaving hair feeling light, clean, and full of movement.

Is The Rich Shampoo good for frizz?

Yes. The formula helps reduce the look of frizz while supporting smoother, softer, glossier-looking hair.

Is The Rich Shampoo good for damaged hair?

Yes. It helps nourish and strengthen the feel of damaged hair while supporting a healthier-looking finish.

Can I use The Rich Shampoo every wash?

Yes. Use as your regular shampoo whenever you wash your hair, then follow with The Rich Conditioner.

Should I shampoo twice?

You can repeat if needed, especially if you use styling products, oils, or have buildup on the scalp.

Does The Rich Shampoo help with scalp buildup?

Yes. In clinical testing, hair buildup and follicle clogging were visibly reduced after 4 weeks of use.

What should I pair with The Rich Shampoo?

Pair it with Augustinus Bader The Rich Conditioner for softness, hydration, and shine. For a complete ritual, add The Scalp Treatment, The Leave-In Hair Treatment, The Hair Oil, and The Neem Comb.

Can I buy Augustinus Bader The Rich Shampoo in Canada?

Yes. Shop Augustinus Bader The Rich Shampoo online at Loshen & Crem with fast shipping across Canada.