Your routine
BlumePearl Drip Soothing + Hydration Milky Toner
Why it fits
A hydrating, calming toner. It goes right after cleansing, before serum and moisturizer.
Blume Daydreamer Super Gentle Face Wash
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Explore La Crem rewardsDry, tight or sensitive-feeling skin
A soft, non-foaming cream cleanser for skin that feels tight after washing. Rapeseed oil and mild cleansers lift away the day while chamomile and arnica help comfort sensitive-feeling skin.
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5238 Windermere Boulevard
Edmonton AB T6W 0L9
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Blume
Daydreamer Super Gentle Face Wash
Your ritual begins with the right choice.
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The skincare focus
When your skin is asking for less.
A soft, non-foaming cream cleanser for skin that feels tight after washing. Rapeseed oil and mild cleansers lift away the day while chamomile and arnica help comfort sensitive-feeling skin.
Explore our ingredient glossaryBlume
The formula, explained.
The ingredients behind this formula—and what they bring to your skin.
Rapeseed Oil
A plant oil rich in fatty acids that softens skin and keeps the cleanse comfortable.
Gentle Cleansing Agents
Sodium cocoyl isethionate and decyl glucoside lift away oil without a stripped feeling.
Chamomile Flower Extract
A soothing botanical that helps comfort the look of sensitivity.
Ingredient imagery is illustrative. Explore the full ingredient list below.
Made to work together
Pairs beautifully.
A good partner for routines that include retinoids, exfoliating acids or blemish treatments, since the cleanse itself stays gentle. Remove heavy makeup or water-resistant sunscreen with a first cleanser before it.
Your routine
BlumeMeltdown Gel Cream with Ceramides
Why it fits
Your daily moisturizer. It comes after cleanser, toner and serum, and before any targeted blemish care and sunscreen.
Worth knowing
The finer details.
A closer look at your skin, your routine and what goes into the formula.
Blume Daydreamer Super Gentle Face Wash
Daydreamer Super Gentle Face Wash is a calming cream cleanser for skin that does not like to be stripped. It lifts away sweat, excess oil and light daily buildup, and leaves skin soft and comfortable rather than tight or squeaky.
Its cushiony texture is built on rapeseed oil, with mild cleansing agents derived from coconut and glucose. Chamomile, arnica, elderberry and shiitake extracts help comfort skin that feels dry or easily irritated after cleansing.
Daydreamer contains geranium and lavender oils, which give it a soft botanical scent, so it is not fragrance-free. If your skin reacts to essential oils, patch test first.
Why we love it
Daydreamer is the cleanser we reach for when the skin is asking for less, not more. In a routine that already has active treatments, the cleanser does not need to be another one. Its job is to cleanse well and leave skin comfortable, so everything else can do its work.
Benefits
- Cleanses gently without stripping
- Lifts away sweat, excess oil and light buildup
- Leaves skin soft, supple and comfortable
- Helps comfort sensitive-feeling skin
- Vegan, gluten-free and cruelty-free
- Recyclable packaging
Best for
Dry, tight or sensitive-feeling skin
Use lukewarm, not hot, water: it keeps the cleanse as comfortable as the formula intends.
How to use
- Massage two to three pumps onto damp skin for 30 to 60 seconds.
- Use gentle circular motions.
- Rinse with lukewarm water and pat dry with a clean towel.
- Use morning and evening, or as the second step of an evening double cleanse.
- Avoid contact with eyes.
Precautions
Full Ingredient List
Aqua, Brassica Campestris (Rapeseed) Seed Oil, Stearic Acid, Stearyl Alcohol, Caprylic/Capric Triglyceride, Hydroxypropyl Starch Phosphate, Glyceryl Stearate, Glycerine, Propanediol, Sodium Cocoyl Isethionate, Decyl Glucoside, Arginine, Caprylyl Glycol, Natamycin, Pelargonium Graveolens (Geranium) Flower Oil, Lavandula Angustifolia (Lavender) Oil, Ormenis Multicaulis (Chamomile) Flower Extract, Arnica Montana Flower Extract, Citric Acid, Sambucus Nigra (Elderberry) Fruit Extract, Lentinula Edodes (Shitake) Mushroom Extract.
Frequently Asked Questions
Does Daydreamer foam?
No. It is a creamy, non-foaming cleanser that leaves skin soft rather than squeaky.
Is it fragrance-free?
No. No parfum is added, but geranium and lavender oils give it a light botanical scent. Patch test first if your skin reacts to essential oils.
Can I use it on blemish-prone skin?
Yes. It is especially helpful when blemish-prone skin feels dry or sensitized from treatment products.
How is it different from the Meltdown Gel Cleanser?
Daydreamer is a non-exfoliating cream focused on comfort. Meltdown is a gel with salicylic acid for oily or congested skin. Many routines use both.
Does it remove makeup?
It removes light makeup and daily buildup. For heavier makeup or water-resistant sunscreen, use it as a second cleanse.
Can teens use it?
Yes. A gentle cleanser, a moisturizer and daily sunscreen are the best foundation for a teen routine.
Shipping
For delivery and return information, view our policy.
A soft, cushiony cleanse for skin that feels tight after washing
Blume Daydreamer Super Gentle Face Wash is a calming cream cleanser for skin that does not like to be stripped. It lifts away sweat, excess oil and light daily buildup while leaving the complexion soft, supple and comfortable rather than tight or squeaky.
Its non-foaming cream texture is built on rapeseed oil, a gentle plant oil rich in fatty acids, paired with mild cleansing agents derived from coconut and glucose. Chamomile, arnica, elderberry and shiitake mushroom extracts round out the formula to help comfort skin that feels dry, sensitive or easily irritated after cleansing.
Use it morning and evening on its own, or as the second step of an evening double cleanse once makeup and sunscreen have been lifted away.
Recommended For
- Dry or dehydrated skin
- Skin that feels tight after cleansing
- Sensitive-feeling skin
- Normal and combination skin
- Oily skin that dislikes harsh foaming cleansers
- Breakout-prone skin already using drying or exfoliating treatments
- A gentle morning cleanse
- The second step of an evening double cleanse
- Teen and adult skincare routines
Benefits
- Cleanses gently without stripping the skin
- Helps remove sweat, excess oil and light daily buildup
- Leaves skin feeling soft, supple and comfortable
- Helps comfort sensitive-feeling skin
- Supports a fresh, balanced-looking complexion
- Non-foaming cream texture
- Suitable for morning and evening use
- Vegan, gluten-free and cruelty-free
- Recyclable packaging
How to Use
- Massage two to three pumps onto damp skin for 30 to 60 seconds using gentle circular motions.
- Rinse thoroughly with lukewarm water and pat dry with a clean towel.
- Follow with toner, serum and moisturizer. In the morning, finish with a broad-spectrum sunscreen.
- Avoid direct contact with the eyes. If contact occurs, rinse well with water.
Morning Routine
- Daydreamer Super Gentle Face Wash
- Pearl Drip Milky Toner
- Milky Fade Spot and Scar Serum
- Meltdown Gel Cream
- Sunburst Mineral SPF 50
Evening Double Cleanse
- A first cleanse to lift away makeup and sunscreen
- Daydreamer Super Gentle Face Wash
- Pearl Drip Milky Toner
- Treatment serum
- Moisturizer
Loshen & Crem Recommendation
Daydreamer is the cleanser we reach for when the skin is asking for less, not more.
We recommend it for skin that feels tight, dry or reactive after washing, and for breakout-prone skin that is already using exfoliating or drying treatments. In those routines, the cleanser does not need to be another active step. Its job is to cleanse well and leave the barrier comfortable so the rest of the routine can do its work.
For oily or congested skin, Daydreamer pairs beautifully with the Meltdown Daily Balancing Gel Cleanser. Use Meltdown on evenings when the skin feels oily or congested, and Daydreamer in the morning or whenever the skin feels sensitized.
Daydreamer contains geranium and lavender oils, which give it its soft botanical scent. If your skin reacts to essential oils, patch test before using it across the face.
Ingredients
- Rapeseed Oil: A plant oil rich in fatty acids that helps soften the skin and keep the cleanse comfortable.
- Gentle Cleansing Agents: Sodium cocoyl isethionate and decyl glucoside help lift away oil and buildup without the stripped feeling of harsher cleansers.
- Chamomile Flower Extract: A soothing botanical extract that helps comfort the look of sensitivity.
- Arnica Flower Extract: A botanical extract used to help calm and comfort the skin.
- Elderberry Fruit Extract: An antioxidant-rich fruit extract that helps support a fresh, healthy-looking complexion.
- Shiitake Mushroom Extract: Helps condition the skin and leave it feeling refreshed.
Ingredients
Aqua, Brassica Campestris (Rapeseed) Seed Oil, Stearic Acid, Stearyl Alcohol, Caprylic/Capric Triglyceride, Hydroxypropyl Starch Phosphate, Glyceryl Stearate, Glycerin, Propanediol, Sodium Cocoyl Isethionate, Decyl Glucoside, Arginine, Caprylyl Glycol, Natamycin, Pelargonium Graveolens (Geranium) Flower Oil, Lavandula Angustifolia (Lavender) Oil, Ormenis Multicaulis (Chamomile) Flower Extract, Arnica Montana Flower Extract, Citric Acid, Sambucus Nigra (Elderberry) Fruit Extract, Lentinula Edodes (Shiitake) Mushroom Extract.
Always refer to the product packaging for the most current ingredient list.
Frequently Asked Questions
Does Daydreamer foam?
No. It has a creamy, non-foaming texture that cleanses without the squeaky, stripped feeling some foaming cleansers can leave behind.
Is Daydreamer suitable for sensitive skin?
It is designed for skin that feels dry, tight or easily irritated after cleansing. It does contain geranium and lavender oils, so patch test first if your skin is reactive to essential oils.
Is Daydreamer fragrance-free?
No added parfum appears in the ingredient list, but the formula contains geranium flower oil and lavender oil, which give it a light botanical scent.
Can I use Daydreamer on acne-prone skin?
Yes. It is especially helpful when breakout-prone skin feels dry or sensitized from treatment products. For a more clarifying cleanse, alternate it with the Meltdown Daily Balancing Gel Cleanser.
What is the difference between Daydreamer and the Meltdown Gel Cleanser?
Daydreamer is a non-exfoliating cream cleanser focused on comfort. Meltdown is a gel cleanser with salicylic acid for skin that feels oily or congested. Many routines use both: Daydreamer in the morning, Meltdown in the evening.
Does Daydreamer remove makeup?
It removes light makeup and daily buildup. For heavier makeup or water-resistant sunscreen, use it as the second step of a double cleanse.
Can I use it every day?
Yes. Daydreamer can be used morning and evening.
Can teenagers use Daydreamer?
Yes. A gentle cleanser, a moisturizer and daily sunscreen are the best foundation for a teen routine, and Daydreamer fits that first step well.
Is Daydreamer vegan and cruelty-free?
Yes. Blume identifies Daydreamer as vegan, gluten-free and cruelty-free, in recyclable packaging.
The care behind your order
From our boutique.
To your door.
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Track your order01 · Across Canada
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Request an eligible return within 30 days. Items must be unopened, unused and in their original packaging. Final-sale exclusions apply.
Returns & order support
Rapeseed Oil
A plant oil rich in fatty acids that softens skin and keeps the cleanse comfortable.
Gentle Cleansing Agents
Sodium cocoyl isethionate and decyl glucoside lift away oil without a stripped feeling.
Chamomile Flower Extract
A soothing botanical that helps comfort the look of sensitivity.
Arnica Flower Extract
A botanical used to help calm and comfort the skin.
Elderberry Fruit Extract
An antioxidant fruit extract for a fresh, healthy-looking complexion.
Curious about your ingredients?
Explore La Matière
A little guidance. A more considered routine.
Your skin.
Our attention.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your skin, the products you already use and the questions on your mind with one of our facialists.
Book your consultation Just a product question? Ask us.Personal guidance, in Edmonton or online.
The care behind your care
A place in your routine.
A team in your corner.
From your first question to your next replenishment, there’s a real person here to help.
01 Make sense of what you already use
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our team02 Get to know your skin
Take our skin questionnaire for a thoughtful starting point, then speak with us if you’d like to explore your recommendations.
Find your starting point03 Keep the conversation going
A question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Explore Blume.
Find your place to begin.
Discover Blume Daydreamer Super Gentle Face Wash at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the Blume collection online across Canada, or speak with our facialists about how this formula fits into the products you already use.
A little care, to keep.
Your ritual, beautifully noted.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. A little reminder, with your team still in reach.