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Skincare Boutique & Facial Institute
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Explore La Crem rewardsA creamy daily shampoo that turns your haircare routine into a moment of sensorial indulgence. Infused with Roucou oil—rich in beta-carotene and antioxidants—this gentle formula enhances shine, softness, and manageability from the very first use. Hair feels velvety, radiant, and deeply nourished.
Discover the formula & ingredientsPickup in Edmonton
Usually ready in 24 hours
5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada
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Visit the boutiqueA little haircare guidance?
Let’s talk about your hair, your scalp and what belongs in your routine.
From our boutique to your door
For delivery in Canada: Standard is $25 CAD below $149 CAD. Priority is $30 CAD below $249 CAD and free from $249 CAD on eligible orders. Adding an item excluded from free Priority removes free Priority for the entire order.
This selected item excludes the entire order from free Priority shipping in Canada. Standard is $25 CAD below $149 CAD and free from $149 CAD. A paid Priority upgrade is $30 CAD where available, including orders of $249 CAD or more.
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Selected with care.
davines
Your ritual begins with the right choice.
$43.20 CAD
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The haircare focus
A creamy daily shampoo that turns your haircare routine into a moment of sensorial indulgence. Infused with Roucou oil—rich in beta-carotene and antioxidants—this gentle formula enhances shine, softness, and manageability from the very first use. Hair feels velvety, radiant, and deeply nourished.
Explore our ingredient glossarydavines
The ingredients behind this formula—and what they bring to your hair and scalp.
Roucou oil
Rich in beta-carotene, vitamin A, and selenium to protect, nourish, and restore hair vitality
Panthenol (Provitamin B5)
Helps improve hair’s moisture retention and resilience
Sunflower seed oil
Adds softness and hydration
Ingredient imagery is illustrative. Explore the full ingredient list below.
The hair & scalp edit
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Davines OI Shampoo
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Explore the product directions and our recommended pairings below.
Choose the steps your hair needs. Follow each product’s directions.
Made to work together

Your routine

Your routine
A creamy daily shampoo that turns your haircare routine into a moment of sensorial indulgence.
Worth knowing
A closer look at your hair, your routine and what goes into the formula.
A creamy daily shampoo that turns your haircare routine into a moment of sensorial indulgence. Infused with Roucou oil—rich in beta-carotene and antioxidants—this gentle formula enhances shine, softness, and manageability from the very first use. Hair feels velvety, radiant, and deeply nourished.
Use OI Shampoo with OI Conditioner or OI Hair Butter for the full ritual. For enhanced shine, frizz control, and heat protection, finish with OI All in One Milk. This is your go-to ritual for soft, luminous, silky hair every day.
Full INCI list:
Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Sodium Methyl 2-Sulfolaurate, Panthenol, Parfum/Fragrance, Sodium Methyl Isethionate, Benzyl Alcohol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Lauric Acid, PPG-26-Buteth-26, Coco-Glucoside, Phenethyl Benzoate, Glyceryl Oleate, PEG-40 Hydrogenated Castor Oil, Sodium Benzoate, Glycol Distearate, Citric Acid, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Disodium 2-Sulfolaurate, Sodium Hydroxide, Sodium Laurate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Helianthus Annuus (Sunflower) Seed Oil, Glyceryl Stearate, Glycerin, Laureth-9, Trideceth-12, Bixa Orellana Seed Extract, Hexamethylindanopyran, Eucalyptus Globulus Oil, Acetyl Cedrene, Terpineol, Citronellol, Methyl Salicylate, Lavandula Oil/Extract, Geraniol.
Canada: Standard shipping is free from $149 CAD ($25 below). Priority is $30 CAD where available, or free from $249 CAD on eligible orders. Selected sale, heavy or oversized items exclude the entire order from free Priority, including mixed carts; the paid upgrade remains available where offered. Check the shipping notice for your selected option and the final services at checkout.
For delivery and return information, view our policy.
Rich in beta-carotene, vitamin A, and selenium to protect, nourish, and restore hair vitality
Helps improve hair’s moisture retention and resilience
Adds softness and hydration
Curious about your ingredients?
Explore La Matière
Expert guidance. A considered routine.
Beautiful formulas are only part of the story. Knowing what belongs in your routine makes all the difference.
Talk through your hair and scalp needs, the products you already use and the questions on your mind with our team.
Ask our team Just a product question? Ask us.The care behind your care
From your first question to your next replenishment, there’s a real person here to help.
You don’t need to start over. Bring us your current routine and we’ll help you understand where a new formula fits.
Ask our teamTell us about your hair, your scalp and how you like to care for them. We’ll help you find a thoughtful starting point.
Find your starting pointA question about how to use it? Unsure about your next step? You’re welcome to come back to our team for guidance.
We’re here to helpFrom our Edmonton boutique
Discover Davines OI Shampoo at Loshen & Crem, a skin-health boutique and facial studio in Edmonton, Alberta. Explore the davines collection online across Canada, or ask our team how this formula fits into your hair and scalp routine.
Care, to keep.
The guidance you’ll want when you get home: how to use it, what to expect and when to check in. Your reminder, with your team still in reach.
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