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This is a Primer

Sale price$46.00 CAD

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Heat-protective priming spray for long-lasting blowouts

This lightweight, leave-in spray preps hair for styling while offering powerful heat protection up to 230°C (450°F). It reduces drying time, shields against humidity, and enhances shine—all while leaving hair soft, full-bodied, and perfectly primed for a polished finish. Ideal for all hair types, especially those prone to frizz or dullness.

Recommended for:
  • Prepping hair before blow-drying or heat styling
  • Frizz-prone or humidity-sensitive hair
  • Adding body, smoothness, and light shine
  • Cutting down styling time
Benefits:
  • Protects hair from heat up to 230°C / 450°F
  • Anti-humidity barrier for longer-lasting styles
  • Bodifies and adds natural shine
  • Reduces blow-dry time
How to use:
  1. Spray 5 to 20 pumps evenly on damp or towel-dried hair
  2. Comb through to distribute from roots to ends
  3. Blow-dry and style as usual
Loshen & Crem’s recommendation:

Use as a foundational step before any heat styling. For enhanced volume and hold, pair with This is a Medium Hold Modeling Gel depending on desired finish. It’s the first step to frizz-free, resilient styles.

Ingredients:

Powered by Davines' signature “factors,” this formula balances style support with moisture resistance and anti-flaking properties for a clean, long-lasting finish.

Full INCI list:

Aqua / Water / Eau, Alcohol Denat., VP/VA Copolymer, Panthenol, Decyl Glucoside, Polysorbate 20, Polyquaternium-69, Parfum / Fragrance, Polyquaternium-11, Limonene, Linalool, Citric Acid, Hexyl Cinnamal, Geraniol, Hydroxycitronellal, Alpha-Isomethyl Ionone, Citral, Triethanolamine, Benzyl Benzoate.

Complimentary sample.

Free Express Shipping with orders over $189.99

Available at our Edmonton Boutique

Ship to Canada only

In stock
Size:

Pickup available at Loshen & Crem

Usually ready in 24 hours

This is a Primer | Heat protection | LOSHEN & CREM

This is a Primer

250 ml

Loshen & Crem

Pickup available, usually ready in 24 hours

5238 Windermere Boulevard
Edmonton AB T6W 0L9
Canada

+17807229086
This is a Primer | Heat protection | LOSHEN & CREM
This is a Primer Sale price$46.00 CAD

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Loshen & Cream

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