This is a Primer

Heat-protective priming spray for long-lasting blowouts

This lightweight, leave-in spray preps hair for styling while offering powerful heat protection up to 230°C (450°F). It reduces drying time, shields against humidity, and enhances shine—all while leaving hair soft, full-bodied, and perfectly primed for a polished finish. Ideal for all hair types, especially those prone to frizz or dullness.

Recommended for:

• Prepping hair before blow-drying or heat styling
• Frizz-prone or humidity-sensitive hair
• Adding body, smoothness, and light shine
• Cutting down styling time

Benefits:

• Protects hair from heat up to 230°C / 450°F
• Anti-humidity barrier for longer-lasting styles
• Bodifies and adds natural shine
• Reduces blow-dry time

How to use:

1. Spray 5 to 20 pumps evenly on damp or towel-dried hair
2. Comb through to distribute from roots to ends
3. Blow-dry and style as usual

Loshen & Crem’s recommendation:

Use as a foundational step before any heat styling. For enhanced volume and hold, pair with This is a Medium Hold Modeling Gel depending on desired finish. It’s the first step to frizz-free, resilient styles.

Ingredients:

Powered by Davines' signature “factors,” this formula balances style support with moisture resistance and anti-flaking properties for a clean, long-lasting finish.

Full INCI list:

Aqua / Water / Eau, Alcohol Denat., VP/VA Copolymer, Panthenol, Decyl Glucoside, Polysorbate 20, Polyquaternium-69, Parfum / Fragrance, Polyquaternium-11, Limonene, Linalool, Citric Acid, Hexyl Cinnamal, Geraniol, Hydroxycitronellal, Alpha-Isomethyl Ionone, Citral, Triethanolamine, Benzyl Benzoate.