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Skincare Boutique & Facial Institute

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Meet Loshen & Crem

The people behind your care.

You may know us through a facial, a conversation, an email, or a carefully prepared parcel. This is the team behind those moments.

Edmonton, and wherever you are.

A few familiar faces.

Select a portrait to get to know us.

A little introduction

Sarah-Maude Cabana

Founder & facialist

Skin knowledge. A personal point of view.

Sarah-Maude created Loshen & Crem around a conviction: understanding someone’s skin begins with listening to the person. Originally from Montréal, she brings more than twenty years of experience as a facialist and educator, with a background in dermocosmetics and ingredient research. That knowledge shapes what we choose for the boutique, how we approach a treatment, and the questions we ask before making a recommendation.

Her vision is a place where curiosity is welcome, education is part of the experience, and you have room to find what feels right for you. It is the idea she continues to build with the people beside her.

Rising Star of the Year, 2025 Modern Luxuria

Where our paths meet

Our approach to skin care

Discover our approach

A little introduction

Abby Jamieson

Esthetician lead

Where knowledge becomes care.

Abby brings our approach to skin care into the treatment room. As our esthetician lead, her contribution reaches beyond her own appointments: she helps guide team education, treatment protocols, and the standards that connect one visit to the next. Through hands-on work with Sarah-Maude and continued brand training, she helps turn learning into practice. For you, that means a facial shaped by knowledge, with space for your questions and attention to your skin.

Where our paths meet

In the treatment room

Book a facial

A little introduction

Ilona Zaitseva

Director of operations

Our vision, brought to life.

Ilona brings the people, plans, and daily life of Loshen & Crem together. She leads operations and team coordination, giving our ideas the structure they need to become experiences we can welcome you into. From preparing the boutique to bringing a new event together, her work sits at the meeting point of vision and follow-through. Much of it happens before you arrive; its purpose is to help the team be ready for you.

Where our paths meet

Across the boutique

Plan your visit

A little introduction

Kassandra Valade

E-commerce & client experience lead

A personal connection, wherever you are.

Kassandra helps our boutique feel close, even when you shop from far away. Part of Loshen & Crem since 2024, she connects e-commerce with client care, bringing the questions you ask into the way we present products, share information, and improve the online experience. Her work moves between the website and the conversations around it. Whether you are discovering a brand or following up on an order, she helps keep a person at the centre of the exchange.

Where our paths meet

Online and in client care

Contact client care

A little introduction

Winnie

Operations & logistics coordinator

Thoughtfulness, all the way to your door.

Winnie looks after an essential part of our promise: the journey between choosing something you love and receiving it. She coordinates inventory, new arrivals, and shipping, connecting what happens behind the scenes with what reaches you. The products on our shelves, the gifts prepared for an offer, the details around a parcel: her work runs through them all. You may meet Winnie through your order before you meet her in the boutique.

Where our paths meet

Behind every arrival

Contact our team

A little introduction

Amanda Maitland

Brand, content & communications lead

The voice of a world worth discovering.

Amanda helps you get a sense of Loshen & Crem before you walk through the door. She leads our brand, content, and communications, shaping how we introduce a discovery, share a moment at the boutique, or invite our community into something new. Her work brings our products, people, and ideas into the same conversation. Through stories and partnerships, she helps the world beyond our walls feel connected to the experience within them.

Where our paths meet

In our stories and community

Get in touch

Let’s meet properly

A familiar face. A place for you.

Visit our boutique, settle in for a facial, or reach us from wherever you are. We’ll meet you there.

5238 Windermere Boulevard · Edmonton Your next chapter could be here.