aqua. it is water. h20. the essence of the earth. vital to your skin’s health! there is misconception circulating that water is a filler in skincare—this is simply not true. water is arguably the most important element of our skincare. foremost, it’s a solvent. the active ingredients we love so much are often in powder form. they need to be put into solution (dissolved in water) to effectively permeate our skin at the proper dosage level. secondly, water = hydration. a hydrated complexion looks and feels more plump, healthy, and youthful.
additionally, hydrated skin helps to combat oiliness. dehydrated skin often produces more oil because it is compensating for a lack of water. dehydrated skin is also less resilient to environmental irritants. when your skin is fully hydrated, it is able to fight and flush out toxins more effectively because your cells are getting the maximum amount of hydration that they need to function at their best.