{"product_id":"k18-triplebright-oxidation-defense-purple-shampoo","title":"K18 TripleBright oxidation defense purple shampoo","description":"\u003cp data-start=\"98\" data-end=\"249\"\u003eA new standard in blonde maintenance—targeting the \u003cem data-start=\"205\" data-end=\"212\"\u003ecause\u003c\/em\u003e of brassiness, not just the symptom.\u003c\/p\u003e\n\u003cp data-start=\"251\" data-end=\"648\"\u003eThis next-generation purple shampoo from \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eK18 Hair\u003c\/span\u003e\u003c\/span\u003e goes beyond traditional toning. Powered by triple-action technology, it works to remove mineral and metal buildup from hard water, neutralize existing brassiness, and help prevent future oxidation. The result is brighter, more even blonde tones that last longer—without staining, over-toning, or compromising the hair.\u003c\/p\u003e\n\u003ch5 data-start=\"650\" data-end=\"848\"\u003eRecommended for:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"650\" data-end=\"848\"\u003eBlonde, highlighted, or lightened hair\u003c\/li\u003e\n\u003cli data-start=\"650\" data-end=\"848\"\u003eHair exposed to hard water or mineral buildup\u003c\/li\u003e\n\u003cli data-start=\"650\" data-end=\"848\"\u003eClients experiencing brassiness, dullness, or uneven tone\u003c\/li\u003e\n\u003cli data-start=\"650\" data-end=\"848\"\u003eAll hair types and textures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-start=\"850\" data-end=\"1172\"\u003eBenefits:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"850\" data-end=\"1172\"\u003eRemoves buildup from metals and minerals that contribute to brassiness\u003c\/li\u003e\n\u003cli data-start=\"850\" data-end=\"1172\"\u003eNeutralizes yellow and orange tones without over-toning or purple staining\u003c\/li\u003e\n\u003cli data-start=\"850\" data-end=\"1172\"\u003eHelps prevent future oxidation during washing\u003c\/li\u003e\n\u003cli data-start=\"850\" data-end=\"1172\"\u003eSupports a more even, refreshed blonde tone\u003c\/li\u003e\n\u003cli data-start=\"850\" data-end=\"1172\"\u003eLightweight foam texture allows for precise, even application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-start=\"1174\" data-end=\"1356\"\u003eHow to use:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"1174\" data-end=\"1356\"\u003eApply 2–3 pumps to wet hair\u003c\/li\u003e\n\u003cli data-start=\"1174\" data-end=\"1356\"\u003eDistribute evenly from roots to ends and lather\u003c\/li\u003e\n\u003cli data-start=\"1174\" data-end=\"1356\"\u003eLeave on for 1–3 minutes\u003c\/li\u003e\n\u003cli data-start=\"1174\" data-end=\"1356\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli data-start=\"1174\" data-end=\"1356\"\u003eUse as needed based on tone and buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-start=\"1358\" data-end=\"1781\"\u003eLoshen \u0026amp; Crem’s recommendation:\u003c\/h5\u003e\n\u003cp data-start=\"1358\" data-end=\"1781\"\u003e\u003cbr data-start=\"1392\" data-end=\"1395\"\u003eThis is not a traditional purple shampoo—and that’s exactly why we love it. Instead of layering pigment over the hair, it addresses what’s actually causing brassiness. Ideal for clients dealing with hard water or dull blonde that doesn’t respond to classic toning shampoos. Use it as a corrective step, then maintain with a nourishing routine to support the integrity of lightened hair.\u003c\/p\u003e\n\u003ch5 data-start=\"1783\" data-end=\"2005\"\u003eIngredients:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"1783\" data-end=\"2005\"\u003e\n\u003cstrong\u003eIonic detox:\u003c\/strong\u003e helps remove brass-causing metals and minerals\u003c\/li\u003e\n\u003cli data-start=\"1783\" data-end=\"2005\"\u003e\n\u003cstrong\u003ePrecision violet technology: \u003c\/strong\u003eneutralizes tone without staining\u003c\/li\u003e\n\u003cli data-start=\"1783\" data-end=\"2005\"\u003e\n\u003cstrong\u003eBiopolymer shield: \u003c\/strong\u003ehelps prevent reattachment of minerals during washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2007\" data-end=\"2758\"\u003e\u003cstrong data-start=\"2007\" data-end=\"2025\"\u003eFull INCI list\u003c\/strong\u003e\u003cbr data-start=\"2025\" data-end=\"2028\"\u003eWater (Aqua) (Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil\u003c\/p\u003e","brand":"K18 Biomimetic Hairscience","offers":[{"title":"125 ml","offer_id":48177430036728,"sku":null,"price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/2527\/4447\/files\/K18TripleBrightoxidationdefensepurpleshampoo.png?v=1775070089","url":"https:\/\/www.loshen.ca\/products\/k18-triplebright-oxidation-defense-purple-shampoo","provider":"Loshen \u0026 Crem","version":"1.0","type":"link"}