{"product_id":"blume-milky-fade-serum","title":"Blume Milky Fade Serum with Niacinamide for Spots \u0026 Scars","description":"\u003ch3\u003e\u003cspan\u003eHelp post-breakout marks fade—without overwhelming the skin\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlume Milky Fade Serum is a gentle, daily brightening serum created for the discolouration that can remain long after a breakout has settled.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts lightweight, milky formula combines niacinamide and stabilized vitamin C with centella asiatica, bilberry extract, aloe and hyaluronic acid. Together, these ingredients help visibly improve dark spots, post-acne marks, redness and uneven-looking tone while maintaining hydration and supporting the skin’s natural moisture barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike aggressive spot treatments that can leave skin feeling dry or uncomfortable, Milky Fade takes a gradual, barrier-conscious approach. The fragrance-free formula is suitable for daily use and may be applied across the face or concentrated on areas where visible discolouration tends to linger.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith consistent use, the complexion appears smoother, more even and naturally luminous—without trying to erase what makes your skin yours.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eRecommended For\u003c\/span\u003e\u003c\/h5\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePost-acne marks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlat brown, red or pink marks left after blemishes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUneven-looking skin tone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVisible hyperpigmentation and discolouration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDull or tired-looking skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRedness following breakouts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAcne-prone and breakout-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSensitive skin seeking gentle brightening care\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDehydrated skin with uneven-looking tone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAll skin tones, including melanin-rich complexions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h5\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eHelps visibly fade post-acne marks and dark spots\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePromotes a brighter, more even-looking complexion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce the appearance of lingering redness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports smoother-looking skin texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides lightweight, lasting hydration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain the skin’s natural moisture barrier\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOffers gentle antioxidant support\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for morning and evening use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFragrance-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan and cruelty-free\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfter cleansing and toning, apply one to two pumps to clean, dry skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmooth the serum across the face or concentrate it on areas experiencing post-acne marks, redness or uneven-looking tone. Allow a few seconds for the product to absorb, then follow with moisturizer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse morning and evening, or begin once daily if your skin is sensitive or you are introducing several new products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlways apply broad-spectrum sunscreen as the final step of your morning routine. Daily sun protection is essential when working to improve visible discolouration.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMorning Routine\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eGentle cleanser\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHydrating toner or essence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMilky Fade Serum\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoisturizer\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBroad-spectrum sunscreen\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cspan\u003eEvening Routine\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eCleanser\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHydrating toner or essence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMilky Fade Serum\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMeltdown Acne Oil on active blemishes, when needed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoisturizer\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMilky Fade can fit into many established routines, but sensitive skin does not always benefit from introducing every active at once.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhen using retinoids, exfoliating acids or stronger vitamin C formulas, begin by alternating applications or separating them between morning and evening. Reduce use if the skin becomes persistently tight, flaky, red or uncomfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhen the skin barrier is visibly compromised, prioritize a gentle cleanser, moisturizer and daily sunscreen before adding additional corrective products.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eLoshen \u0026amp; Crem Recommendation\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMilky Fade is for the chapter after the breakout—the moment when the blemish has passed, but its visible memory has decided to stay a little longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe recommend this serum for clients who want to address post-acne marks and uneven-looking tone without introducing an aggressive exfoliating routine. Its combination of niacinamide, stabilized vitamin C and hydrating ingredients makes it especially helpful when the skin needs both visible brightening and barrier support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor the best results, consistency matters more than intensity. Use one to two pumps regularly, avoid picking at active blemishes and wear sunscreen every morning. Trying to fade marks faster by layering several exfoliants, retinoids and brightening treatments at once can lead to irritation—and irritation may make discolouration appear more persistent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is also important to distinguish between a post-acne mark and a true acne scar. Milky Fade is intended to improve the appearance of flat discolouration. Indented, raised or textural scars may require professional treatment and a more personalized skin plan.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3% Niacinamide: \u003c\/strong\u003eA versatile form of vitamin B3 that helps visibly improve uneven-looking tone, post-acne marks, redness and the appearance of enlarged pores while supporting the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2% Stabilized Vitamin C: \u003c\/strong\u003eBlume uses ascorbyl glucoside, a stable vitamin C derivative that helps brighten the complexion, improve the appearance of discolouration and provide antioxidant support with a gentler approach than many traditional vitamin C formulas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica: \u003c\/strong\u003eA comforting botanical extract that helps soothe visible redness, support sensitive skin and maintain a calm, balanced-looking complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e A humectant that attracts and retains moisture, helping the skin appear plumper, smoother and comfortably hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBilberry Extract:\u003c\/strong\u003e An antioxidant-rich fruit extract that helps soothe stressed-looking skin and support a brighter, more even appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e Helps comfort and hydrate the skin, making the formula especially approachable for sensitive or breakout-prone complexions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E: \u003c\/strong\u003eAn antioxidant that helps support moisture retention and protect the skin from environmental stress.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAqua\/Water\/Eau, Butylene Glycol, Centella Asiatica Extract, Niacinamide, Diheptyl Succinate, Capryloyl Glycerin\/Sebacic Acid Copolymer, Glycerin, Sodium Citrate, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Vaccinium Myrtillus Fruit Extract, Saccharum Officinarum Extract, Acer Saccharum (Sugar Maple) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Aloe Barbadensis Leaf Juice, Ascorbyl Glucoside, Hyaluronic Acid, Citric Acid, Tocopheryl Acetate, Xanthan Gum, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways refer to the product packaging for the most current ingredient list.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h5\u003e\n\u003ch3\u003e\u003cspan\u003eWhat is the difference between an acne mark and an acne scar?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFlat brown, red or pink areas left after a blemish are often post-inflammatory marks rather than true scars. Milky Fade is designed to improve the appearance of these flat areas of discolouration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIndented, raised or uneven textural scars involve structural changes within the skin and generally require professional assessment and treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan Milky Fade be used on active acne?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. The gentle, lightweight formula may be applied while the skin is experiencing breakouts. However, it is primarily intended to address visible redness, dark spots and post-acne marks rather than treat the underlying cause of active acne.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eShould I use Milky Fade all over or only on dark spots?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEither approach is possible. Apply it across the face to support a more even-looking complexion or concentrate it on areas where marks and discolouration are visible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlume recommends all-over application for the most consistent results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs Milky Fade suitable for sensitive skin?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Blume identifies Milky Fade as suitable for all skin types, especially sensitive and acne-prone skin. However, patch testing is always recommended because individual sensitivities vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs Milky Fade suitable for melanin-rich skin?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Its gentle, barrier-conscious approach makes it an approachable option for melanin-rich skin experiencing post-inflammatory hyperpigmentation. Avoid over-exfoliating, as irritation can contribute to more visible discolouration.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow often should I use it?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply one to two pumps once or twice daily. Sensitive skin may begin once daily and gradually increase use as tolerated.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow long does it take to see results?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eVisible improvement varies depending on the depth and cause of the discolouration, sun exposure, skin sensitivity and consistency of use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlume’s consumer perception study reported visible results within one month, but older or more persistent marks may require longer. Daily sunscreen is essential for protecting progress.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan I use Milky Fade with retinol?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes, but introduce the combination gradually. Use Milky Fade in the morning and retinol in the evening, or alternate nights if your skin is sensitive. Avoid combining multiple intensive products when the skin feels irritated or compromised.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan I use Milky Fade with exfoliating acids?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes, although daily layering may be unnecessary. Consider alternating Milky Fade with stronger AHA or BHA treatments and monitor the skin for dryness, redness or sensitivity.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDoes Milky Fade contain vitamin C?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. It contains 2% ascorbyl glucoside, a stabilized vitamin C derivative selected to visibly brighten and support more even-looking tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDoes Milky Fade contain fragrance?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. The formula is unscented and contains no added fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan teenagers use Milky Fade?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Its gentle formula can be suitable for teenagers experiencing post-breakout marks. A simple routine consisting of a gentle cleanser, moisturizer and daily sunscreen should remain the foundation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eBrand-Reported Consumer Results\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIn a consumer perception study of 18 participants between the ages of 21 and 36:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003e90% reported a reduction in the appearance of hyperpigmentation and discolouration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e90% saw a reduction in the look of acne spots and scarring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e95% felt their skin tone appeared more even, brighter and more radiant over time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% reported that their skin felt hydrated and nourished\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% noticed visible results within one month\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eResults are based on consumer perception and individual experiences may vary.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BLUME","offers":[{"title":"30 ml","offer_id":50059708891384,"sku":null,"price":64.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/2527\/4447\/files\/MilkyFadeSerumwithNiacinamideforSpots_Scars.png?v=1785068448","url":"https:\/\/www.loshen.ca\/products\/blume-milky-fade-serum","provider":"Loshen \u0026 Crem","version":"1.0","type":"link"}